Printing Marketing Collateral with Production Inkjet

Ralf Schlozer takes a careful look at aspects of the commercial printing market in Europe and where inkjet has and has not penetrated. Key adopters of different inkjet options are referenced along with expectations for future development.

Mike Todryk of IWCO Direct uses G7 color management across a range of production processes, including inkjet. In this post he lays to rest some misconceptions about G7 and its uses and shares insight on how the process can add value.

Our most recent white paper, sponsored by RICOH, examines the many factors that combine to create a quality inkjet solution for a particular market need. The production workflow and quality sensitivity varies significantly from one application segment to another. While some companies may be replacing one technology platform with another, others are challenged to maintain compatibility between inkjet and toner or offset platforms.

Ralf Schlozer provides an overview of the direct mail market in Europe and the impact of regionalization, postal regulations and GDPR on inkjet adoption. He also defines trends affecting the market for 2020.

Adding a tactile differentiator like soft-touch to inkjet pages is the simplest way to gain attention and make inkjet print stand out. Learn about options for different applications and the potential benefits beyond haptic response.

Cary Sherburne and Elizabeth Gooding talk about the growing market for on-demand textiles and opportunities for commercial printers to get in the game. If you’re interested in this market, Cary says “Do it now!.”

Get the latest Inkjet Insight white paper “Experience, Relationships and Inkjet in the Commercial Printing Marketplace.” Download for free compliments of Komori.

Most inkjet applications require paper. For many reasons, compatible inkjet paper is in short supply. If you are involved in the inkjet print supply chain, or a buyer of the finished product, it is in your best interest to help clear hurdles to identify and qualify compatible papers and to communicate availability as efficiently as possible.

David Zwang cites Mercury printing as one of the most interesting and exciting printing companies he has seen. And they have made it a practice to leverage new technologies throughout the life of the company to revolutionize their business. Read coverage on their investment and integration of technology from Landa, Xerox and Manroland Goss.

Editor’s Note: Last month we published an article by David Zwang on Landa’s first S10P duplex press beta site, Mercury Printing in Rochester, N.Y titled “Landa: And They’re Off!” With

Elizabeth Gooding spoke to John Hume, President of Hume Media, about their decision to be the first customer for the Xerox Baltoro HF Inkjet press and their expectation for ramping up production and transitioning volume from other devices.

Is inkjet eating toner’s lunch? In some areas, yes. But, as long as there are many types of print organizations, there will be a need for many types of printing devices. One size does not fit all. Your mileage may vary. Definitely see the dealer for details.

Many buyers in 2019 are looking to complement or replace their offset production capabilities. High speed inkjet is gaining acceptance in a market with high print quality and color expectations. We are talking about high end, high value printing such as marketing collateral, magazines and catalogs. Read on for a round up of factors in evaluating presses for this market and top OEMs making the cut.

Jacki Hudmon, of Komori America talks to Elizabeth Gooding about why Komori is the best kept secret in production inkjet. Komori has committed to the market with a portfolio of inkjet products with multiple types of inks, multiple types of heads and even multiple approaches to getting the ink on the substrate in order to serve different aspects of their commercial print-focused customer base. Watch now to learn about Komori’s growth roadmap.

Elizabeth Gooding talks to Rick Herlevic, Director of Plant Operations at Century Marketing Solutions about the introduction of an HP PageWide Web PressT230 inkjet solution into their direct mail/commercial printing operation. CMS is the in-plant arm of CenturyLink, and also has a sales force and an array of outside clients.

Inkjet Insight maps out I.T. Strategies North American print volume data to explore opportunities for production inkjet technologies. The map looks packaging, publishing, and document application categories. Production inkjet has been successful with applications that have light ink coverage printed on uncoated stocks … namely, transactional, direct mail, and some book applications. Many of these applications were converted from high-speed roll-fed toner devices and inkjet provided economic and process benefits and by adding color. Inkjet also provided the ability to add value to printed pages. It’s useful to look at the entire market to help put this area of success in perspective and to think about the requirements for expanding adoption.

Printing from the first tower allows ink twice as long to dry helping reduce roller build up and print defects in finishing.

Andy Gordon discusses the strategic role of production inkjet and the importance of developing a technology stack to drive business transformation. He discusses an NPR Freakonomics interview with Ford Motor Company’s CEO, Jim Hackett and the lessons to be learned that can apply to the printing industry.

If you are using inkjet coated or primed offset coated paper, different papers will have different porosity levels on each side of the sheet.

“To the inkjet world changing their name to Pixelle is quite fitting as it is Glatfelter’s performance inkjet brand compatible on high speed inkjet devices.” -Mary Schilling Find Pixelle Performance