Articles By Elizabeth Gooding

Elizabeth is the Editor and Co-founder of Inkjet Insight. She has a rare ability to see print related issues from many perspectives. She has managed creative teams on complex design projects, selected outsourcers for major brands and helped print organizations to retool operations, focus their market positioning and educate sales teams to accelerate growth. She works with a team of top analysts to translate experiences into tools, data and content to help print organizations evaluate the potential of inkjet, optimize their operations and grow pages profitably. She is a founding member of the Inkjet Summit advisory board, the co-author of an award-winning book on designing for inkjet and a curious consultant constantly seeking innovative ways to drive new pages onto inkjet presses.

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Featured image for “Questions to ask about inkjet for corrugated packaging”
September 25, 2024

Questions to ask about inkjet for corrugated packaging

From flutes to functions there are facts you should know before investing in inkjet for corrugated. 
Featured image for “The #1 Question When Selling Inkjet”
September 24, 2024

The #1 Question When Selling Inkjet

Investing in a production inkjet solution is a major expenditure and the beginning of major changes for the organization. Heres how to ensure that new hardware and software will help make money – either by doing more for the customers you have or by attracting new customers.
Featured image for “B2B Customer Tours”
September 17, 2024

B2B Customer Tours

Get the most out of customer tours and demos with some tips from Dan Adams
Featured image for “Don’t let the samples fool you”
September 11, 2024

Don’t let the samples fool you

Print shows are a great place to check out inkjet – but not a great place to evaluate print quality.
Featured image for “What You Don’t Know About Print Volumes and Inkjet”
August 28, 2024

What You Don’t Know About Print Volumes and Inkjet

If you want to make good decisions about inkjet, you need to take a long hard look at your entire book of business. This post discusses the common issues that arise when decisions are made without proper analysis of all of a company’s print volume – whether they think it can transition to inkjet or not.
Featured image for “Inkjet deals at drupa: a Free Roundup”
August 8, 2024

Inkjet deals at drupa: a Free Roundup

There were multiple new inkjet press launches at drupa this year, as well as presses that were previously announced but shown for the first time in Dusseldorf (See Figure 1). 
Featured image for “Graphic Arts: what are you looking at?”
August 7, 2024

Graphic Arts: what are you looking at?

There are a lot of new graphic arts presses on the market. What should you be looking at?
Featured image for “The impact of ink chemistry on performance”
July 31, 2024

The impact of ink chemistry on performance

Advancements in aqueous pigment inks drive inkjet performance in graphic arts applications.
Featured image for “June 2024 Inkjet Installation Roundup”
July 25, 2024

June 2024 Inkjet Installation Roundup

So many presses! 53 presses from 17 OEMs at 51 companies spanning the globe.
Featured image for “Inkjet printheads and the evolution of print quality”
July 16, 2024

Inkjet printheads and the evolution of print quality

Printheads are one of the major drivers of print quality. Both drop-on-demand and continuous inkjet capabilities have evolved and advanced.
Featured image for “VariVerge -Growing efficiently with inkjet”
June 27, 2024

VariVerge -Growing efficiently with inkjet

With up-times 40-50 percent higher than toner, inkjet drives growth and profitability for Texas-based VariVerge.
Featured image for “Spring 2024 Inkjet Installation Roundup”
June 19, 2024

Spring 2024 Inkjet Installation Roundup

April and May announcements don’t come close to March – but we captured info on 26 presses at 24 companies for your viewing pleasure.
Featured image for “An inkjet throwback: The original direct-to-corrugated inkjet solution”
June 13, 2024

An inkjet throwback: The original direct-to-corrugated inkjet solution

The first corrugated post print inkjet arrived on the scene a lot earlier than you might have thought. Meet the team responsible for bringing Jetpac and Package Genie to market more than two decades ago.
Featured image for “Don’t let your equipment keep you up at night”
June 11, 2024

Don’t let your equipment keep you up at night

Graphcom finds more business, more profit and more restful sleep with sheet-fed inkjet from MCS and Kyocera.
Featured image for “New RISO inkjet solution streamlines packaging system development”
May 30, 2024

New RISO inkjet solution streamlines packaging system development

Satoshi Aoki shares details of RISO’s new integration toolset.
Featured image for “New RISO Printing Unit Offers Easy Integration for Package Printing”
April 25, 2024

New RISO Printing Unit Offers Easy Integration for Package Printing

RISO introduces oil-based inkjet printing unit designed to support rapid, low cost development of packaging solutions.
Featured image for “March 2024 Inkjet Installation Roundup”
April 24, 2024

March 2024 Inkjet Installation Roundup

Busy March with 44 presses at 38 companies representing 15 OEMs. Significant majority in the US this time.
Featured image for “Still Winter – January-February 2024 Inkjet Installation Roundup”
March 21, 2024

Still Winter – January-February 2024 Inkjet Installation Roundup

Our latest report includes 28 presses installed at 27 companies representing 11 OEMs.
Featured image for “Making Inkjet Go Fast(er) – Part 2”
February 29, 2024

Making Inkjet Go Fast(er) – Part 2

This article discusses the remaining levers and the different challenges faced when developing sheet-fed presses. To gain insight on the complex development challenges OEMs face, I spoke to experts from Canon, Kodak, Kyocera Document Solutions, and Ricoh.
Featured image for “We love fast inkjet – part 1”
February 22, 2024

We love fast inkjet – part 1

OEMs have a lot of decisions do make when driving more speed from presses. Let’s break it down with a little help from the experts.

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