Featured image for “Understanding Brand Colors & Inkjet – Webinar Replay”
September 22, 2021

Understanding Brand Colors & Inkjet – Webinar Replay

People tend to take strong positions on brand colors, how to match them and how closely to match them. Not all of those positions are based on facts, and even those who think they are relying on facts may be citing poorly constructed, or out of context research. If you want your color strategy based on facts watch this webinar.
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November 18, 2020

To G7 or Not to G7

Pat McGrew asks Whether ‘tis noble in the mind to suffer the slings and arrows of qualitative color perception, or, to take arms against the sea of G7 Masters
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July 21, 2020

Educating About Color Quality Across Your Organization

Where is the greatest need for color education? With the advent of easily accessible desktop publishing tools like InDesign and Photoshop, large numbers of people are creating print pieces without a lot (or even any) of the formal training and understanding of color that was required of print professionals in the past.
Featured image for “Can G7 Work with Inkjet? User Perspectives”
February 26, 2020

Can G7 Work with Inkjet? User Perspectives

Mike Todryk of IWCO Direct uses G7 color management across a range of production processes, including inkjet. In this post he lays to rest some misconceptions about G7 and its uses and shares insight on how the process can add value.
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November 20, 2019

Importance of Clear Communication with Print Providers

Mike Todryk, Color Technical Specialist for IWCO Direct shares three of the biggest client communication gaps impacting Production Service Provider’s ability to reproduce brand colors correctly. Educate your customers, educate yourself and get colors right the first time.
Featured image for “Lessons Learned About Color Gamut”
September 3, 2019

Lessons Learned About Color Gamut

The sheer number of factors that affect the color gamut in production inkjet can be overwhelming. Whether you are a Print Services Provider or a buyer of inkjet-printed products, these color gamut factors matter. IWCO Direct spends a lot of time answering these questions internally and for customers. Here are some of the things they’ve learned thus far.

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