Tag Archive

“Where Transaction Printers Can Find Growth,” provides actionable guidance on evaluating three paths to profit for transaction printing companies seeking to de-risk their businesses as the volume of printed bills and statements continues its slow decline.

A look at how Pantone interconnects designers and printers, for good and bad, and why color education is more important than ever.

Pantone discontinuing swatch updates from Adobe color libraries. Get ready. Get set. Get something else. Why this change matters to your inkjet design workflow, and steps you can take now to lock in the value of your existing color libraries for as long as possible.

Opportunities abound to design and produce better, more valuable customer communications when printers, designers and their mutual customers are all on the same page and understand the stakes. Check out our December webinar, Reimagining Transaction Printing for Printers, Designers and their Customers to learn more.

People tend to take strong positions on brand colors, how to match them and how closely to match them. Not all of those positions are based on facts, and even those who think they are relying on facts may be citing poorly constructed, or out of context research. If you want your color strategy based on facts watch this webinar.

Inkjet brings many options for folding carton production, but take the time to ensure that you don’t create bottlenecks in the workflow with overweight PDF files.

You can’t tell your customers how to create their files, but if you can find out what tools were used to create them you can evaluate the files to ensure that they will print as expected.

Across the spectrum of B2C and B2B, when consumers couldn’t find their preferred product at their preferred retailer, they changed their shopping behavior: many consumers have tried a different brand or shopped at a different retailer in the past few months by necessity. Here’s the scary part for a lot of retailers – they may never switch back. Mailing less catalogs puts brands at risk – but continuing to mail catalogs without knowing the right products and messaging are getting to the right people is also risky. Here how Land’s End is striking the right balance for their brand.

Inkjet is everywhere. Inkjet technology is moving fast; leveraging new fluids and creative chemistries to print on new and challenging substrates. More substrate compatibility has opened exciting markets within manufacturing

Ashley Maydak of Domtar Paper talks to Elizabeth Gooding about helping printing organizations help their customers with selecting papers in order to manage expectations and grow pages.

Adding a tactile differentiator like soft-touch to inkjet pages is the simplest way to gain attention and make inkjet print stand out. Learn about options for different applications and the potential benefits beyond haptic response.

Elizabeth Gooding will be presenting “Designing for New Digital Possibilities”  as part of the 2-day Brand United, Digital Printing for Professionals. The session will be delivered in Dallas on Wednesday October 23 at 2:30 p.m. as part of the 2019 Printing United event. See the full session description and get a free pass code below.

Robert Clark, manager of digital operations for IWCO Direct provides an overview of one of the inkjet educational tools he uses extensively – and why it matters. He’s referring to the Glossary of the 2nd edition of the Designer’s Guide to Inkjet. Wow – we have a fan. Thanks Robert.

An updated to our series of tools is a fully customizable Process Color Guide for our premium members. Designed as a fan book, the guide can be printed on each of your approved inkjet papers and supplied to customers as appropriate for their design project.

There’s more at stake than pretty print – files that are inefficient, or just plain bad cost a lot of people time and money. Designing for inkjet comes with great responsibility – are you ready? Or should we find you a radioactive spider?

Shift can happen anywhere in the printing process, but if the process is set up with visual expectations which can’t possibly be matched, the process is set up for disappointment. Here’s how to help internal and external designers create files with a better understanding of Machine, Ink and Media or MIM.

The growth markets for production inkjet lie in the segments where creatives hold sway. If you want to grow pages in these markets, you will need to get designers on your side.

Don’t make designers guess about color matching or papers that work well with your press. Create tools to give designers and print buyers an objective understanding of your press quality on different media.