Featured image for “Color Me Not Impressed – Preparing for Pantone Punt”
February 1, 2022

Color Me Not Impressed – Preparing for Pantone Punt

Pantone discontinuing swatch updates from Adobe color libraries. Get ready. Get set. Get something else. Why this change matters to your inkjet design workflow, and steps you can take now to lock in the value of your existing color libraries for as long as possible.
Featured image for “Cool Tools 2: Creating Cross-Channel Color Schemes”
August 4, 2020

Cool Tools 2: Creating Cross-Channel Color Schemes

Being efficient is what digital communication is all about. Helping save time and energy when designing for different media is an industry requirement that can be achieved through knowledge as well as finding cool apps and gadgets for designers.
Featured image for “Cool Tools: Selecting Color Schemes for Print”
July 28, 2020

Cool Tools: Selecting Color Schemes for Print

Whether you are working on direct mail or transaction printing, designing for ease of navigation and to deliver a clear message is just as important as the color scheme or graphics used. Each color carries a message or an emotion and will provoke a response. Choosing the colors to support the intended tone of the mailing is important – particularly when there is a call to action that needs emphasis.
May 3, 2017

Proper Packaging of Design Files

Design files can be pretty complex. A typical file could contain hundreds or thousands of detailed elements such as font families, lines, vignettes plus drawn and linked elements such as logos and photos. These may be created in multiple formats housing extremely detailed dither and color data. Designers sometimes go to painstaking detail to create a particular effect.

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