April 13, 2023
In this video sponsored by Screen, Lois Ritarossi talks with Taylor Blackwell, President of Walker360, about the company’s transition from offset to continuous-feed inkjet and the advantages of workflow automation.
April 11, 2023
Voice of the Customer: Polaris Direct’s Joe Maloy on Workflow Automation
Lois Ritarossi talks with Joe Maloy, President and COO of Polaris Direct, a Screen customer, about the importance of automation, and the value of Screen as a partner.
March 30, 2023
Let Your Customers Surprise You
Hate surprises? Same. There’s a time and a place for surprises and you can usually find them by interviewing your customers. Dan Adams discusses probing answers from customers.
March 1, 2023
B2B Interviewing Fundamentals
What are we trying to learn when we conduct B2B interviews? But beware omission and commission, which may derail what you are working to discover.
February 22, 2023
Jim Continenza on Kodak’s Inkjet Investments
Jim Continenza, Executive Chairman & CEO of Kodak speaks to Elizabeth Gooding about the company’s approach to investing in their future, and the future of their printing customers, distributors, and integration partners.
February 9, 2023
Wes Sparling on IWCO’s Rebrand
Elizabeth has a conversation with Wes Sparling of IWCO about the company’s rebrand and the benefits of the evolution of their brand and how they’ve gone “all-in” on digital.
January 4, 2023
Immerse your team in customer outcomes
Becoming an industry leader is OSUM, but is your focus clear? Dan Adams discusses two key principles to sustainable growth and understanding customer outcomes to increase your customer value.
December 29, 2022
The advent of a new year
The team at Druckerei Kyburz AG has shared a video of their Advent calendar running through autowinder, press and finishing to deliver 100% Digital, 100% Inline support for customer innovation.
December 13, 2022
Give your hypotheses the silent treatment
What should you do if you have a product idea? Lead with your idea? Ignore it? What about silently testing it? Dan Adams tells us how we should interview customers by keeping their outcomes in mind – which will help you find the perfect home for your cool new product.
November 29, 2022
Begin With Customers’ Job to be Done
Leading with the customers job to be done is a powerful concept, but not every business is developing their products this way. Spend more time thinking about the customers outcomes and less time about their product attributes.
November 15, 2022
Stop Leading With Your Solutions
Are you investing enough research in what the market needs? Or are you developing products and hoping something sticks?
October 11, 2022
Avoid the Faster Horse Fallacy
Selling B2B versus B2C is different, obviously. Customers may not be able to articulate their needs, businesses however, can. When working in B2C, Dan Adams advises think of outcomes instead of solutions in Chapter 17 of his Growth and Innovation series.
October 4, 2022
Strategic Concentration and Improving Your Competitive Position
In the last chapter, Dan Adams talked about market segments. Today, Dan discusses concentrating your strategic planning on areas of interest that also better your competitive position using the AMWS method.
September 27, 2022
How to Segment Customers to Drive Innovation
Market segmentation varies by purpose. Is your purpose #innovation?
September 16, 2022
Sheri Jammallo on Designer’s Guide to a New Generation of Inkjet – Video
Attendees at thINK Ahead 2022 back in July got a sneak peak of the latest in the Designer’s Guide series. I met with Sheri Jammallo at the event to review the early copies of the book.
August 23, 2022
How RICOH enhanced the Pro VC 70000 – video
Elizabeth Gooding interviews Mike Herold about the introduction of the enhanced version of the RICOH Pro VC 70000. Why was pretreatment added? How does it work? Can customers upgrade? What does it cost? What’s the lead time? Will the current model continue to be supported?
August 16, 2022
Putting B2B Advantages to Work – Video
Dan Adams tells us how to put those advantages to work and introduces the B2B index. How does your business measure up?
August 4, 2022
Inkjet Arrives in Photo Specialty – Video
Taking on the photo specialty market is a testament to how far production inkjet technology has come in the past decade. I spoke to Chris Petro of Canon Solutions America at thINK Ahead 2022 about the challenges inkjet had to overcome to deliver the quality needed for photo-rich applications and how Canon is approaching the market.
August 2, 2022
Growth Innovation Series: Understanding B2B Advantages
Dan Adams decodes 5 advantages that B2B businesses have over B2C businesses in understanding and serving their customers.
July 28, 2022
Remoistening High Coverage Inkjet Print – Video
Tips and tricks for controlling and enhancing quality on the ProStream 1800 with Contiweb DFA
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