Book Publishing – Driven by Digital to New Heights

By Inkjet Insight / Published:

Sales of books have shifted significantly in 2020 as book stores in most states are shuttered due to the COVID-19 pandemic. It has been a mixed story; most independent books stores are not equipped to handle online sales so stay-at-home orders have decimated their sales, while online book sellers have experienced a dramatic spike in both print orders and e-book sales.

This ebook provides a snapshot of the book manufacturing industry, prior to the pandemic, including production volumes, market segmentation and production workflows. Interviews with book manufacturers Baker & Taylor, Mc Naughton & Gunn, and Our Sunday Visitor provide insight on successful implementation of digital strategies.

Download the free eBook, commissioned by Canon Solutions America, for recommendations for book manufacturers considering adding production inkjet or augmenting current digital production methods.

Book Publishing - Driven by Digital to New Heights

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