Featured image for “Begin With Customers’ Job to be Done”
November 29, 2022

Begin With Customers’ Job to be Done

Leading with the customers job to be done is a powerful concept, but not every business is developing their products this way. Spend more time thinking about the customers outcomes and less time about their product attributes.
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October 11, 2022

Avoid the Faster Horse Fallacy

Selling B2B versus B2C is different, obviously. Customers may not be able to articulate their needs, businesses however, can. When working in B2C, Dan Adams advises think of outcomes instead of solutions in Chapter 17 of his Growth and Innovation series. 
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October 4, 2022

Strategic Concentration and Improving Your Competitive Position

In the last chapter, Dan Adams talked about market segments. Today, Dan discusses concentrating your strategic planning on areas of interest that also better your competitive position using the AMWS method.
Featured image for “What Support Should You Expect When You DIY Inkjet?”
September 28, 2022

What Support Should You Expect When You DIY Inkjet?

In the last episode, we recommended that before you begin a DIY inkjet project, a best practice is to define your needs and establish your expertise levels concerning the elements
Featured image for “How to Segment Customers to Drive Innovation”
September 27, 2022

How to Segment Customers to Drive Innovation

Market segmentation varies by purpose. Is your purpose #innovation?
Featured image for “Putting B2B Advantages to Work – Video”
August 16, 2022

Putting B2B Advantages to Work – Video

Dan Adams tells us how to put those advantages to work and introduces the B2B index. How does your business measure up?
Featured image for “Any Idea What’s in YOUR Business Continuity Wallet?”
August 3, 2022

Any Idea What’s in YOUR Business Continuity Wallet?

Who is accountable for your Business Continuity Plan today? When was the last time it was carefully reviewed and tested? What is your confidence level?
Featured image for “Growth Innovation Series: Understanding B2B Advantages”
August 2, 2022

Growth Innovation Series: Understanding B2B Advantages

Dan Adams decodes 5 advantages that B2B businesses have over B2C businesses in understanding and serving their customers.

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