Featured image for “The #1 Question When Selling Inkjet”
September 24, 2024

The #1 Question When Selling Inkjet

Investing in a production inkjet solution is a major expenditure and the beginning of major changes for the organization. Heres how to ensure that new hardware and software will help make money – either by doing more for the customers you have or by attracting new customers.
Featured image for “Expanding Horizons with Inkjet – Part 2 – Going Direct”
May 29, 2024

Expanding Horizons with Inkjet – Part 2 – Going Direct

Putting 2D images on 3D products using inkjet opens opportunities for more products at lower cost.
Featured image for “Leveraging Production Inkjet for Cross-Segment Growth”
May 23, 2024

Leveraging Production Inkjet for Cross-Segment Growth

Your best-fit inkjet solution can help you expand your business. Part 1 of expanding horizons.
Featured image for “2024 Inkjet Integrator Profiles: MCS”
May 21, 2024

2024 Inkjet Integrator Profiles: MCS

An introduction to U.S. inkjet integrator and reseller MCS based in Maryland
Featured image for “The Inevitability of Technology Shifts and How to Communicate with Credibility”
April 3, 2024

The Inevitability of Technology Shifts and How to Communicate with Credibility

Technology is always changing and the best solution or component last year may not be a fit this year. OEMs and integrators must communicate technology shifts with credibility when they inevitably arise.
Featured image for “To Allow or Not Allow: 3rd Party Inks. An OEM Perspective.”
February 28, 2024

To Allow or Not Allow: 3rd Party Inks. An OEM Perspective.

Buyers want lower ink costs but what must an OEM must consider before letting 3rd party inks on their press?
Featured image for “3 Critical Components of Inkjet Innovation”
November 30, 2023

3 Critical Components of Inkjet Innovation

This article highlights 3 components that must be considered for any company wanting to realize revenue from innovation in the inkjet space. The learnings apply regardless of value chain position, end market or application area.
Featured image for “It’s Fun to Play with the T-C-O-P!”
July 26, 2023

It’s Fun to Play with the T-C-O-P!

Printers! There’s a thing you should know! I said, Printers! To keep track of your dough! You can make more, and I’m sure you will do
 what you need to increase revenue! (sung to YMCA!)
Featured image for “Don’t let good business go bad”
March 14, 2023

Don’t let good business go bad

This episode of the “things to do better” series looks at the joys of customer onboarding and maintenance and why it’s so hard to get development estimates.
Featured image for “Everyday Voice-of-Customer: How to Capture Insights from Every Customer Interaction”
February 21, 2023

Everyday Voice-of-Customer: How to Capture Insights from Every Customer Interaction

Whether you sell print services, printing presses, or support those industries, your sales and service representatives probably make hundreds of calls annually. You can multiply the value of those calls by applying simple, “Everyday VOC” techniques.
Featured image for “Wes Sparling on IWCO’s Rebrand”
February 9, 2023

Wes Sparling on IWCO’s Rebrand

Elizabeth has a conversation with Wes Sparling of IWCO about the company’s rebrand and the benefits of the evolution of their brand and how they’ve gone “all-in” on digital. 
Featured image for “Win and save with USPS Promotions”
January 18, 2023

Win and save with USPS Promotions

USPS promotions that include transpromo, tactile and sensory components provide a 3-5% postage savings. With postage rates increasing twice annually, mailers and service providers can reduce postage while improving results with mail leveraging the promotions. 

Featured image for “First, know what is profitable”
January 10, 2023

First, know what is profitable

To sell profitably and reduce risk you need to know what is actually profitable. It’s not always easy. Here are some ideas for doing better.
Featured image for “Sales people are a valuable resource”
December 14, 2022

Sales people are a valuable resource

Remove barriers, build trust and optimize your sales force to sell profitable products and services.
Featured image for “Getting Better all the Time”
December 6, 2022

Getting Better all the Time

Some changes in approach and attitude can yield business benefits without investment in software or hardware. Keep getting better!


Featured image for “Sheri Jammallo on Designer’s Guide to a New Generation of Inkjet – Video”
September 16, 2022

Sheri Jammallo on Designer’s Guide to a New Generation of Inkjet – Video

Attendees at thINK Ahead 2022 back in July got a sneak peak of the latest in the Designer’s Guide series. I met with Sheri Jammallo at the event to review the early copies of the book.
Featured image for “Kodak and Graphco Team Up to Drive Print Sales”
August 9, 2022

Kodak and Graphco Team Up to Drive Print Sales

A deeper dive into the inkjet implications of the  partnership between Graphco and Kodak. Interview with Chris Manley and Jeff Zellmer.
Featured image for “Growth Innovation Series: Understanding B2B Advantages”
August 2, 2022

Growth Innovation Series: Understanding B2B Advantages

Dan Adams decodes 5 advantages that B2B businesses have over B2C businesses in understanding and serving their customers.
Featured image for “Webinar Replay: You Don’t Know if You Don’t Ask”
June 27, 2022

Webinar Replay: You Don’t Know if You Don’t Ask

I’ve been at a couple of print events lately where I heard several conversations that started with “I wonder if…”
Featured image for “USPS Promotions: Physical Mail Drives Digital Engagement”
March 29, 2022

USPS Promotions: Physical Mail Drives Digital Engagement


Print mail service providers are making it easier for their clients to leverage the USPS promotions with bundled services and campaign management. Clients are eager to show postal savings with rates increasing. The various promotions demonstrate mail is driving digital engagement. 


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