Plumb Marketing on Data, Diversification and Inkjet – Video

By Inkjet Insight / Published:

Lynndell Epp of Plumb Marketing talks about their transformation from a lettershop to a marketing services provider with diverse applications, and charts a course for continued growth through investment in multiple types of inkjet technology. Plumb discusses the challenges of serving smaller customers and using data to turn sales of jobs into sales of ongoing programs.

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