Category Archive

With full color production inkjet, advanced composition, and customer facing message management tools readily available, sophisticated variable messaging is not a technical challenge. The problem is that companies have been teaching their customers to ignore the message areas for years, and now they need them to pay attention.

Across the spectrum of B2C and B2B, when consumers couldn’t find their preferred product at their preferred retailer, they changed their shopping behavior: many consumers have tried a different brand or shopped at a different retailer in the past few months by necessity. Here’s the scary part for a lot of retailers – they may never switch back. Mailing less catalogs puts brands at risk – but continuing to mail catalogs without knowing the right products and messaging are getting to the right people is also risky. Here how Land’s End is striking the right balance for their brand.

Every business innovates, solves problems and employs people. We are resilient and COVID-19 will not change that fact. Nevertheless, recovery from the pandemic will be highly irregular and uneven, requiring frequent pivots as the fluid print marketplace evolves to a new normal.

Don’t let misconceptions deter you from evaluating 3D printing within your 2D printing business, but don’t go into it blindly. Ask yourself these questions as you consider expanding your inkjet business.

Pat McGrew with happy new year news on possible compatibility of finishing options across printing processes. Consider the finishing options that can add value in your inkjet environment.

Ralf Schlozer provides an overview of the direct mail market in Europe and the impact of regionalization, postal regulations and GDPR on inkjet adoption. He also defines trends affecting the market for 2020.

Customization and personalization is now happening throughout the supply chain. Data on customer buying preferences – what, where and how they buy – is driving change in inventory management, distribution, product design and marketing.

In honor of back to school season, we’ve kicked off a new series with Pat McGrew on experimenting with your inkjet press that ties in nicely with tools available on Inkjet Insight. Experiment 1 discusses experimenting with paper to drive new opportunities.