Customer Education Archives - Page 2 of 6

June 7, 2023

Get a guide for the inkjet jungle

Utility in-plant Salt River Project (SRP) sought industry expertise to right size their print operation. Consultants guided the client with a three step process by assessing, defining future state, and educating SRP. By embracing education SRP is ready to effectively issue an RFP for new digital/inkjet printers.

May 16, 2023

Inkjet Developers: Great color doesn’t happen by accident!

When developing a new inkjet press, or creating a custom integration, top print results don’t happen by accident. Let’s look at what can affect print quality and what should be considered for every development project.

March 30, 2023

Let Your Customers Surprise You

Hate surprises? Same. There’s a time and a place for surprises and you can usually find them by interviewing your customers. Dan Adams discusses probing answers from customers.

March 16, 2023

Navigating Industrial Inkjet Development

An introduction into the many factors and technologies to be brought together to achieve a custom inkjet solution

March 1, 2023

B2B Interviewing Fundamentals

What are we trying to learn when we conduct B2B interviews? But beware omission and commission, which may derail what you are working to discover.

February 21, 2023

Everyday Voice-of-Customer: How to Capture Insights from Every Customer Interaction

Whether you sell print services, printing presses, or support those industries, your sales and service representatives probably make hundreds of calls annually. You can multiply the value of those calls by applying simple, “Everyday VOC” techniques.

February 1, 2023

Working with paper stocks and laminations for digital inkjet embellishments

Hands-on experts discuss compatibility of inkjet embellishment with digitally printed media.  

January 18, 2023

Win and save with USPS Promotions

USPS promotions that include transpromo, tactile and sensory components provide a 3-5% postage savings. With postage rates increasing twice annually, mailers and service providers can reduce postage while improving results with mail leveraging the promotions.  

November 29, 2022

Begin With Customers’ Job to be Done

Leading with the customers job to be done is a powerful concept, but not every business is developing their products this way. Spend more time thinking about the customers outcomes and less time about their product attributes.

November 15, 2022

Stop Leading With Your Solutions

Are you investing enough research in what the market needs? Or are you developing products and hoping something sticks?

November 1, 2022

Production Inkjet Shopping Guide 4: Graphic Arts Presses

This is the fourth part of the buyers guide to inkjet presses on graphics arts quality presses for document and commercial print applications

October 12, 2022

What Do We Mean by Inkjet Productivity?

We talk about inkjet productivity as though one size fits all, but in practice it is a function of what you need. And we all need different things. Consider the differences between industrial and production productivity and review our checklist for assessing what you need.

October 11, 2022

Avoid the Faster Horse Fallacy

Selling B2B versus B2C is different, obviously. Customers may not be able to articulate their needs, businesses however, can. When working in B2C, Dan Adams advises think of outcomes instead of solutions in Chapter 17 of his Growth and Innovation series.

October 4, 2022

Strategic Concentration and Improving Your Competitive Position

In the last chapter, Dan Adams talked about market segments. Today, Dan discusses concentrating your strategic planning on areas of interest that also better your competitive position using the AMWS method.

September 27, 2022

How to Segment Customers to Drive Innovation

Market segmentation varies by purpose. Is your purpose #innovation?

September 20, 2022

To Match or Not to Match

To match, or not to match? That is the question. Whether ‘tis nobler in the mind to suffer the slings and arrows of work being pulled or to take up arms and scream “no one would notice that difference anyway.”

September 16, 2022

Sheri Jammallo on Designer’s Guide to a New Generation of Inkjet – Video

Attendees at thINK Ahead 2022 back in July got a sneak peak of the latest in the Designer’s Guide series. I met with Sheri Jammallo at the event to review the early copies of the book.

September 16, 2022

thINK and Canon Solutions America Launch the “Designer’s Guide to a New Generation of Inkjet”

This latest guide expands on available media, color capabilities and finishing, to highlight the latest inkjet capabilities. It provides best practices for design workflow when working with inkjet.

September 6, 2022

Face-to-face idea sharing is where I learn best

Attending in-person conferences provides the best environment for peer learning. SMEs will share insights and stories at Xplor22 Why “Build versus Buy” May Be the Riskiest Decision You Make. And Combat Paper, Ink & Labor Challenges! ROI and Customer Stories from the Trenches.  

August 18, 2022

Inkjet for Online Printers – Part II

Part 2 of this article will look at the considerations to be made when adopting inkjet at online print and some feedback from online printers using inkjet today.

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