Customer Education

Design files can be pretty complex. A typical file could contain hundreds or thousands of detailed elements such as font families, lines, vignettes plus drawn and linked elements such as logos and photos. These may be created in multiple formats housing extremely detailed dither and color data. Designers sometimes go to painstaking detail to create a particular effect.

Fingerprints are an indispensable way to help your customers understand the benefits of inkjet and the paper selected for a particular job.

One challenge that companies new to inkjet face is to move customers from a model where they control paper buying to one where they are expected to choose from a list of approved papers. Another challenge is to get customers to send files that are designed appropriately for the paper selected and the device it will be produced on. One tool that can help with both of these challenges is what is known as a fingerprint file.