Category Archive

Across the spectrum of B2C and B2B, when consumers couldn’t find their preferred product at their preferred retailer, they changed their shopping behavior: many consumers have tried a different brand or shopped at a different retailer in the past few months by necessity. Here’s the scary part for a lot of retailers – they may never switch back. Mailing less catalogs puts brands at risk – but continuing to mail catalogs without knowing the right products and messaging are getting to the right people is also risky. Here how Land’s End is striking the right balance for their brand.

In previous editions of this series I wrote about the main applications production inkjet is being used for, focusing mostly on roll-fed inkjet – the dominant production method so far. This is different for cutsheet inkjet, which is far more versatile and is used across a number of applications.

Direct mailers are heavily invested in inkjet. In the US 42% of direct mail page volume runs on inkjet – that’s only 6% behind offset and growing. Now, commercial printers

Whether you are working on direct mail or transaction printing, designing for ease of navigation and to deliver a clear message is just as important as the color scheme or graphics used. Each color carries a message or an emotion and will provoke a response. Choosing the colors to support the intended tone of the mailing is important – particularly when there is a call to action that needs emphasis.

Koenig & Bauer Durst GmbH has announced plans to bring the VariJET 106 to market. Launch plans include first beta site for new B1 VariJET press. Additional announcements include high performance possibilities available with Delta SPC 130 and CorruJET 170.

For a young company, Mouvent has a remarkably strong heritage in digital printing. With the great flexibility and scalability of the Mouvent clusters it is no surprise that Mouvent is aiming for a much wider range of products such as folding carton, flexible packaging and corrugated.

This week Canon launched the ProStream 1800, increasing productivity and successfully shifting the break-even point between offset and inkjet will exceeding the offset color gamut.

This June, Kodak announced the launch of their latest device: the Prosper Ultra 520, fulfilling their promise to “double down on digital.” We take a deep dive on the device specs and what makes Kodak’s latest offering remarkable.

In June Domino introduced the X630i, its first digital inkjet product offering for corrugated. Domino joins an increasingly crowded field of post-print cut-sheet inkjet presses for corrugated. Get an overview of this new offer and an overview of the current corrugated field.

Miyakoshi Printing Machinery Co., Ltd. (Miyakoshi), launched the MJP30AXF web-fed digital inkjet press focused on the short-run, flexible packaging market.

Last week, David Zwang, Editor of WhatTheyThink and Mary Schilling, Partner at Inkjet Insight provided an overview of new and exciting developments coming to market that address packaging during Inkjet Insight’s Inkjet Innovation week. Here’s an overview of top trends and market entrants in all segments of inkjet for packaging.

Miyakoshi Printing Machinery Co., Ltd. (Miyakoshi), a market leader of innovative, state-of-the-art printing and packaging solutions, today announced the official launch of its new inkjet digital press for flexible packaging, the MJP30AXF during Inkjet Innovation Week.

We love printing companies who eat their own cooking. Learn how Trend Offset Printing put their inkjet environment to use on their own marketing leveraging data, creative design and extensive personalization. #inkjetinnovation

The new press is the first Kodak-manufactured press using Kodak’s revolutionary ULTRASTREAM writing system, which employs high-precision placement of smaller, perfectly round, satellite-free drops to produce the highest inkjet image quality available in the marketplace today, according to Kodak announcement.

Learn how Global Graphics Direct software cuts out the middle-man in data transfer ushering in a new generation of speed and efficiency for inkjet OEMs and their customers.

The current situation has demonstrated the need to continually communicate internally and externally. Senior leaders expect managers and teams to get the work done. While they may not need to know all the details, ongoing communications are critical.

Shifting market requirements are creating new demands and innovations in the packaging supply chain. While pandemic driven economic uncertainty will undoubtedly have some effect on consumer purchasing habits, consumer product

Press Release from Issuing Company PARSIPPANY, N.J., USA – June 2, 2020 – Sun Chemical and its parent company, DIC Corporation, have entered into a definitive agreement to acquire 100

Evergreen Packaging® today announced the release of TruSpec® Inkjet Book with ColorPRO Technology, a new digital coated matte paper developed in conjunction with HP. Evergreen is the only North American coated paper producer utilizing cutting edge HP ColorPRO technology. Learn more about Evergreen Packaging and HP during Inkjet Innovation Week beginning June 15.

More than ever, inkjet provides a creative avenue for businesses to produce marketing in a cost effective way while adding value add and personalisation for various print products they would not have considered before.