Printing Direct Marketing with Production Inkjet

Whether you are working on direct mail or transaction printing, designing for ease of navigation and to deliver a clear message is just as important as the color scheme or graphics used. Each color carries a message or an emotion and will provoke a response. Choosing the colors to support the intended tone of the mailing is important – particularly when there is a call to action that needs emphasis.

This week Canon launched the ProStream 1800, increasing productivity and successfully shifting the break-even point between offset and inkjet will exceeding the offset color gamut.

This June, Kodak announced the launch of their latest device: the Prosper Ultra 520, fulfilling their promise to “double down on digital.” We take a deep dive on the device specs and what makes Kodak’s latest offering remarkable.

We love printing companies who eat their own cooking. Learn how Trend Offset Printing put their inkjet environment to use on their own marketing leveraging data, creative design and extensive personalization. #inkjetinnovation

The new press is the first Kodak-manufactured press using Kodak’s revolutionary ULTRASTREAM writing system, which employs high-precision placement of smaller, perfectly round, satellite-free drops to produce the highest inkjet image quality available in the marketplace today, according to Kodak announcement.

Evergreen Packaging® today announced the release of TruSpec® Inkjet Book with ColorPRO Technology, a new digital coated matte paper developed in conjunction with HP. Evergreen is the only North American coated paper producer utilizing cutting edge HP ColorPRO technology. Learn more about Evergreen Packaging and HP during Inkjet Innovation Week beginning June 15.

More than ever, inkjet provides a creative avenue for businesses to produce marketing in a cost effective way while adding value add and personalisation for various print products they would not have considered before.

With MBO Komori is acquiring a solid post-press equipment manufacturer, having achieved sales of €51.7 million in 2018. This is helping to diversify the Komori product portfolio. MBO serves a fairly stable market as folding is an essential part of many print production processes regardless of using analogue or digital print. MBO can also be a door opener into printing companies Komori had no good access to before.

John Gagliano, Executive Vice President with Vision shares an inkjet journey that began with selling outsourced inkjet jobs to grow volume and led to investment in state-of-the-art, high-volume production inkjet at the end of 2019.

Whether it is a website, email or direct mail campaign, catalog or postcard, always design with a purpose. Every word, color, font and material should have a purpose and intent.  They need to communicate your message. This is what separates good design from bad.

Mary Schilling provides an overview of the growing range of opportunities available to designers who understand the capabilities and constraints of inkjet printing.

Process control and color management are the one-two punch that knocks out digital printing inefficiencies.

With the introduction of two new VarioPPRINT iX models, Canon is focused squarely on the needs of general commercial printers for high image quality on a wide media range and flexibility to run mixed media jobs at full speed. Canon will continue to market and support the current VarioPrint+ iSeries in the appropriate markets along with the new VarioPRINT iX Series. The new devices will be ready to ship in July 2020. See overview and supporting white paper.

Unicorn Graphics began in New York as a humble calendar printer in 1985 and has expanded into a multi-million-dollar creative print company offering a wide array of printed products.Looking beyond inkjet technology as a print service, Unicorn Graphics is bringing product, and product customization, to market using material which we don’t normally don’t think about printing on. Get ready to see some cool stuff.

This week HP provided a pre-drupa peek at the HP PageWide Web Press T250 HD and new Brilliant InkTM that will be added to its inkjet portfolio this year. Learn about the new capabilities of the device, available before the end of 2020, and how they compare to other devices already in the market from Canon, Ricoh and Screen.

Mike Todryk of IWCO Direct uses G7 color management across a range of production processes, including inkjet. In this post he lays to rest some misconceptions about G7 and its uses and shares insight on how the process can add value.

Action Mailers, a major, family-owned, direct mail provider located near Philadelphia has completed the latest upgrade in their multi-phase transition from toner to inkjet. Marc Hoy shares lessons learned and the key benefits they have found from their investment.

Designers drive decision making on print versus e-budgets, print processes, paper choices. For direct mail they impact response rates, production efficiency and overall industry health. Let’s get designers excited about direct mail and amplify those inkjet pages in 2020 and beyond.

Our latest research surveys production inkjet users on  requirements for print quality measurement when qualifying papers for use on inkjet presses and their satisfaction with OEM services related to meeting those requirements. Executive summary available to all. Premium members can download 18 page report.

Kyocera is targeting the professional print market as strategic goal for company growth. The Pro 15000c is set to be the first of a range of devices, with future devices planned to move up the range towards higher-volume uses. Prospects can see the Pro 15000C in the Kyocera showroom in the Netherlands for now. The first public outing will be at drupa 2020, where Kyocera will present some upgrades to the device as well.