Printing Marketing Collateral with Production Inkjet

While the conversion of marketing collateral from offset to digital may not be high, the value for digitally printed collateral is often much higher than other applications, typically driven by shorter run lengths, versioning and personalization. This has created excellent revenue opportunities for commercial printers who specialize in this area.

In this installment of “Let Data Drive your Print Quality Comparisons” Mary Schilling discusses the importance of chroma, how it’s defined within the context of print quality analysis and differences between inkjet and offset.

One challenge that companies new to inkjet face is to move customers from a model where they control paper buying to one where they are expected to choose from a list of approved papers. Another challenge is to get customers to send files that are designed appropriately for the paper selected and the device it will be produced on. One tool that can help with both of these challenges is what is known as a fingerprint file.