Knowledge Base

The current challenges with online advertising underscore the need for print including direct mail, on-statement marketing and point-of-purchase advertising to drive marketing return on investment. Inkjet is a key player in this mix.

To successfully integrate inkjet into your print workflow, focus on 8 key elements to create a clearer path to success. Whether you are in high speed, industrial or packaging, the Great Eight will empower a process, reduce production preparation and down time and pave the way to on-board projects with more profitability.

Elizabeth Gooding talks to Rick Herlevic, Director of Plant Operations at Century Marketing Solutions about the introduction of an HP PageWide Web PressT230 inkjet solution into their direct mail/commercial printing operation. CMS is the in-plant arm of CenturyLink, and also has a sales force and an array of outside clients.

Commercial printers fall into two groups: those who haven’t adopted inkjet and inkjet technology users. For those who haven’t looked at inkjet technology, the reasons are manifold. It may be that none of the work they do has required variable content, which is a common reason to look at inkjet.

Mary Schilling talks about production automation using dynamic production control systems. These new automation capabilities open up new opportunities for production efficiency. Utilizing these new dynamic production capabilities requires understanding

The 25% of transaction printers who have adopted inkjet control well over half of production volumes. Marco Boer or I.T. Strategies and Elizabeth Gooding of Inkjet Insight discuss what this means for the remaining 75% of transaction printers who have not invested in inkjet.

Elizabeth Gooding and Dave Pesko, EVP and Events Director with NAPCo Media talk about the 2019 Inkjet Summit and some of the things that Dave has up his sleeve for next year.

Inkjet technology serves a vast array of segments. While the needs of each segment vary, the continuous announcement cycle might leave you confused about which innovation applies to the type of business you operate. Not every announcement you read nor every innovation that gets the spotlight may apply to your business. What fits for Transaction and Transitional printing?

Shift can happen anywhere in the printing process, but if the process is set up with visual expectations which can’t possibly be matched, the process is set up for disappointment. Here’s how to help internal and external designers create files with a better understanding of Machine, Ink and Media or MIM.

Elizabeth Gooding interviews Dr. Kai Bär of Adphos Group, a leading expert on Near Infrared Drying, or NIR and inkjet. Discussion of the critical role that drying technology plays in achieving quality output with production inkjet.

Production inkjet printing page volumes outstripped both traditional and toner-based page volumes in the first quarter of 2019 for the first time in the history of printing.

Tina Moylan, Director of Inkjet Specialty Products at Pixelle, shares insight into the complex world of paper and how to navigate the options for production inkjet printers to achieve optimal quality and the best value proposition.

Elizabeth Gooding and Martin Bailey discuss the role of software in building a custom inkjet solution. Martin is the Chief Technology Officer with Global Graphics software.

Since the dawn of the age of high-speed inkjet presses buyers of those presses have been encouraged to buy their ink from the hardware vendor. Good reasons were given, including concerns about contaminating print heads and print quality. The reasons still stand – but options are emerging.

Are OEMs buying up all the used inkjet printers to keep them off the market? Why is it so hard to find a used device? If you actually find one, here are some things to know.

Tina Moylan, Director of Inkjet Specialty Products at Pixelle, gives insights into practices for mitigating paper problems and partnering with your paper mill and equipment manufacturer to resolve print quality and paper issues.

Inkjet is still new to the masses and its differences are easier to “see” than verbally explain. Seems crazy, but this is why we use these multi-million dollar print workflows for one or two finished proofs.

Inkjet Insight maps out I.T. Strategies North American print volume data to explore opportunities for production inkjet technologies. The map looks packaging, publishing, and document application categories. Production inkjet has been successful with applications that have light ink coverage printed on uncoated stocks … namely, transactional, direct mail, and some book applications. Many of these applications were converted from high-speed roll-fed toner devices and inkjet provided economic and process benefits and by adding color. Inkjet also provided the ability to add value to printed pages. It’s useful to look at the entire market to help put this area of success in perspective and to think about the requirements for expanding adoption.

Few companies have embraced the concept that production workflow in a competitive organization is something that needs to be continuously improved. Only when we understand and accept the limits of our workflow can we be cognizant of ways to improve it.

Marco Boer of I.T. Strategies discusses his concern about paper pricing, and the shift in paper supply to the packaging market and other supply chain issues driving up inkjet costs. Find out what he has to say about the year 2030.