Articles By Mike Todryk

Mike Todryk is a Manager Color Technical Support for IWCO Direct, the leading direct mail marketing services provider in North America. Mike has been in the printing industry for 25+ years, specializing in Color Management for the last 22. He cut his teeth in the demanding world of dye sublimation before transitioning into commercial print. Mike became a G7 expert in 2008, helping his company to become one of the very first G7 Master printers that was exclusively dye sub. Mike is the resident G7 contact for IWCO Direct in Minnesota. When Mike is not geeking out on color, he enjoys playing his guitar and spending time with his family.

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Featured image for “The Changing Face of Pantone Colors and Branding”
March 21, 2023

The Changing Face of Pantone Colors and Branding

Adobe’s changes to Pantone color library management has caused confusion and paved the way for new tools and new ways to define brand colors and systems. Learn how IWCO has responded.
Featured image for “Seven years of inkjet profiling”
December 7, 2022

Seven years of inkjet profiling

Settle in as we review nearly a decade of inkjet profiling with Canon, Screen and HP at IWCO Direct.
Featured image for “To Match or Not to Match”
September 20, 2022

To Match or Not to Match

To match, or not to match? That is the question. Whether ‘tis nobler in the mind to suffer the slings and arrows of work being pulled or to take up arms and scream “no one would notice that difference anyway.”
Featured image for “Pantone – Friend or Foe of Printers?”
July 21, 2022

Pantone – Friend or Foe of Printers?

A look at how Pantone interconnects designers and printers, for good and bad, and why color education is more important than ever.
Featured image for “Setting Up Papers in a Challenging Paper Market”
May 18, 2022

Setting Up Papers in a Challenging Paper Market

Getting the paper you need when you need it has become a daily challenge for all printers, and IWCO Direct is no exception.
Featured image for “Transitioning From Conventional Print to Production Inkjet”
May 11, 2022

Transitioning From Conventional Print to Production Inkjet

IWCO Direct has been a leader in the production inkjet space for more than ten years. We have a large fleet of Canon ColorStream 3900s and Screen Truepress Jet520HDs, and
Featured image for “Five Takeaways From Color22”
February 10, 2022

Five Takeaways From Color22

Mike Todryk goes deeper into the Color22 event. Here are his five takeaways from Color22.
Featured image for “Color22 Provides New Insights and Valuable Information”
February 2, 2022

Color22 Provides New Insights and Valuable Information

Mike Todryk offers an insightful rundown of PRINTINGUnited’s Color22.
Featured image for “Why Inkjet Fits Direct Mail Like a Glove”
January 4, 2022

Why Inkjet Fits Direct Mail Like a Glove

With new inks and technologies around the corner all the time, inkjet will continue to fit direct mail like a glove for years to come.
Featured image for “The Value of Diversity in Inkjet Printers”
October 6, 2021

The Value of Diversity in Inkjet Printers

IWCO Direct on the value of having more than one type of inkjet press.
Featured image for “Wide Open Color”
August 25, 2021

Wide Open Color

Mike Todryk speaks to those who say “We don’t need no stinkin’ color standards. We want wide open color!”
Featured image for “Why Standards Are Important in Inkjet”
June 9, 2021

Why Standards Are Important in Inkjet

Printing to standards doesn’t necessarily mean printing to ISO standards – but you do need standards to follow.
Featured image for “Effects of Paper on Brand Colors”
April 7, 2021

Effects of Paper on Brand Colors

Real world look at the impact of paper color on inkjet-produced brand colors from IWCO Direct.
Featured image for “Press Checks and the Current Pandemic”
September 1, 2020

Press Checks and the Current Pandemic

We are living in unprecedented times. The silver lining is that times like this often force us to implement changes that we really should have made long ago. Let’s use this time to tighten up our own ship and “Be Prepared.”
Featured image for “Educating About Color Quality Across Your Organization”
July 21, 2020

Educating About Color Quality Across Your Organization

Where is the greatest need for color education? With the advent of easily accessible desktop publishing tools like InDesign and Photoshop, large numbers of people are creating print pieces without a lot (or even any) of the formal training and understanding of color that was required of print professionals in the past.
Featured image for “Process Control Supports Color Management”
April 7, 2020

Process Control Supports Color Management

Process control and color management are the one-two punch that knocks out digital printing inefficiencies.
Featured image for “Can G7 Work with Inkjet? User Perspectives”
February 26, 2020

Can G7 Work with Inkjet? User Perspectives

Mike Todryk of IWCO Direct uses G7 color management across a range of production processes, including inkjet. In this post he lays to rest some misconceptions about G7 and its uses and shares insight on how the process can add value.
Featured image for “Importance of Clear Communication with Print Providers”
November 20, 2019

Importance of Clear Communication with Print Providers

Mike Todryk, Color Technical Specialist for IWCO Direct shares three of the biggest client communication gaps impacting Production Service Provider’s ability to reproduce brand colors correctly. Educate your customers, educate yourself and get colors right the first time.

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