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Inkjet technology serves a vast array of segments. While the needs of each segment vary, the continuous announcement cycle might leave you confused about which innovation applies to the type of business you operate. Not every announcement you read nor every innovation that gets the spotlight may apply to your business. What fits for Transaction and Transitional printing?

Inkjet Insight maps out I.T. Strategies North American print volume data to explore opportunities for production inkjet technologies. The map looks packaging, publishing, and document application categories. Production inkjet has been successful with applications that have light ink coverage printed on uncoated stocks … namely, transactional, direct mail, and some book applications. Many of these applications were converted from high-speed roll-fed toner devices and inkjet provided economic and process benefits and by adding color. Inkjet also provided the ability to add value to printed pages. It’s useful to look at the entire market to help put this area of success in perspective and to think about the requirements for expanding adoption.