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Catalog Marketing in a New Retail Reality

By Elizabeth Gooding / Published:

Across the spectrum of B2C and B2B, when consumers couldn’t find their preferred product at their preferred retailer, they changed their shopping behavior: many consumers have tried a different brand or shopped at a different retailer in the past few months by necessity. Here’s the scary part for a lot of retailers – they may never switch back. Mailing less catalogs puts brands at risk – but continuing to mail catalogs without knowing the right products and messaging are getting to the right people is also risky. Here how Land’s End is striking the right balance for their brand.

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Shift Happens: Welcome to Print Conditions

By Mary Schilling / Published:

Characterized Reference Printing Condition Profiles, or CRPC, are a 1-7 series of color ICC profiles based on paper type that defines the conversion between Adobe device CMYK values and the inkjet output device. These profiles are not newly released, so I am often surprised to find that people have not applied them to their workflows.