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Catalog Marketing in a New Retail Reality

In Catalog & Magazine, Download, Growing Your Business, Growth Opportunities, Knowledge Base by Elizabeth GoodingLeave a Comment

Across the spectrum of B2C and B2B, when consumers couldn’t find their preferred product at their preferred retailer, they changed their shopping behavior: many consumers have tried a different brand or shopped at a different retailer in the past few months by necessity. Here’s the scary part for a lot of retailers – they may never switch back. Mailing less catalogs puts brands at risk – but continuing to mail catalogs without knowing the right products and messaging are getting to the right people is also risky. Here how Land’s End is striking the right balance for their brand.

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Designer Opportunities: Prepare for New Markets in Inkjet

In Commercial Marketing Collateral, Customer Education, Design for Inkjet, Direct Marketing, Download, Growth Opportunities, Knowledge Base, Labels, Packaging - Corrugated Board, Packaging – Flexible, Packaging – Folding Carton, Textiles, Webinar by Inkjet InsightLeave a Comment

Mary Schilling provides an overview of the growing range of opportunities available to designers who understand the capabilities and constraints of inkjet printing.