Featured image for “Catalog Marketing in a New Retail Reality”
August 11, 2020

Catalog Marketing in a New Retail Reality

Across the spectrum of B2C and B2B, when consumers couldn’t find their preferred product at their preferred retailer, they changed their shopping behavior: many consumers have tried a different brand or shopped at a different retailer in the past few months by necessity. Here’s the scary part for a lot of retailers – they may never switch back. Mailing less catalogs puts brands at risk – but continuing to mail catalogs without knowing the right products and messaging are getting to the right people is also risky. Here how Land’s End is striking the right balance for their brand.
Featured image for “Shift Happens: Welcome to Print Conditions”
May 12, 2020

Shift Happens: Welcome to Print Conditions

Characterized Reference Printing Condition Profiles, or CRPC, are a 1-7 series of color ICC profiles based on paper type that defines the conversion between Adobe device CMYK values and the inkjet output device. These profiles are not newly released, so I am often surprised to find that people have not applied them to their workflows.
Featured image for “Shift Happens- Aligning Color Targets”
May 5, 2020

Shift Happens- Aligning Color Targets

When working to align color from design to print or printer to printer, ensuring the entire process is targeting the same color space is important. When we target a color
Featured image for “Designer Opportunities: Prepare for New Markets in Inkjet”
April 15, 2020

Designer Opportunities: Prepare for New Markets in Inkjet

Mary Schilling provides an overview of the growing range of opportunities available to designers who understand the capabilities and constraints of inkjet printing.
Featured image for “Helping Designers Bring Bling to Inkjet”
April 8, 2020

Helping Designers Bring Bling to Inkjet

Mary Schilling helps a Chicago designer for Allison&Ivy tackle her first catalog project on inkjet. Learn about the designer’s questions and why the project was a success. Helping designers helps the industry.

Filter Knowledge Base Posts


Inkjet Tools

Device Finder

Device Finder consolidates inkjet device specifications from OEMs around the world into a single, searchable database.
Launch Device Finder

Paper Finder

Paper Finder consolidates inkjet paper specifications from mills around the world into a single, searchable database.
Launch Paper Finder

Workflow & Software Finder

Search by category to find the tools & software that drive inkjet productivity.
Launch Workflow & Software Finder

Finishing Finder

Search by category to find the finishing systems that drives inkjet productivity.
Launch Finishing Finder