Featured image for “Tools: Customer Education Checklist for Inkjet”
December 10, 2021

Tools: Customer Education Checklist for Inkjet

Creating a solid customer education plan has many potential benefits for your company. Often, the process of documenting standards and creating guidelines for customers also uncovers opportunities for improvement and makes your sales team more productive.
Featured image for “Domtar Paper on Educating Designers to Grow Pages – Video”
December 9, 2019

Domtar Paper on Educating Designers to Grow Pages – Video

Ashley Maydak of Domtar Paper talks to Elizabeth Gooding about helping printing organizations help their customers with selecting papers in order to manage expectations and grow pages.
Featured image for “Inkjet Insight Tint Book – Free Tool”
May 15, 2019

Inkjet Insight Tint Book – Free Tool

Pretty much everyone is familiar with the Pantone swatch / tint book which shows the CMYK, RGB and HTML values used to reproduce each swatch color, or tint, as accurately as possible in standard print and onscreen applications. The problem is that production inkjet is not really a “standard” print application.
September 11, 2018

Mike Dietz on Communicating with Designers

Mike Dietz, Executive Creative Director with IWCO Direct discusses best practices in designing for digital and approaches to customer education on the wonders of production inkjet.

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