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Augmented Reality has a significant potential to reinforce your position as a though leader and open up nontraditional revenue streams that will not disrupt your existing inkjet operations. The market for Mixed Reality (Print + AR) services is projected to reach $162 billion by 2020. Let’s talk about making Inkjet Insight members part of that market.

Part two in the series “Essential Services” by Andrew Gordon will discuss activities to drive customer acceptance and revenue including testing, certifications, and business development. There are a lot of services that go into getting an inkjet implementation up and running smoothly. Planning for them in advance helps to avoid surprises and take advantage of OEM buying incentives.

One challenge that companies new to inkjet face is to move customers from a model where they control paper buying to one where they are expected to choose from a list of approved papers. Another challenge is to get customers to send files that are designed appropriately for the paper selected and the device it will be produced on. One tool that can help with both of these challenges is what is known as a fingerprint file.