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October 11, 2022

Avoid the Faster Horse Fallacy

Selling B2B versus B2C is different, obviously. Customers may not be able to articulate their needs, businesses however, can. When working in B2C, Dan Adams advises think of outcomes instead of solutions in Chapter 17 of his Growth and Innovation series. 
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September 27, 2022

How to Segment Customers to Drive Innovation

Market segmentation varies by purpose. Is your purpose #innovation?
Featured image for “Putting B2B Advantages to Work – Video”
August 16, 2022

Putting B2B Advantages to Work – Video

Dan Adams tells us how to put those advantages to work and introduces the B2B index. How does your business measure up?
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August 2, 2022

Growth Innovation Series: Understanding B2B Advantages

Dan Adams decodes 5 advantages that B2B businesses have over B2C businesses in understanding and serving their customers.
Featured image for “Why Pursue Market-Facing Innovation?”
April 5, 2022

Why Pursue Market-Facing Innovation?

Rather than a goal of maximizing shareholder wealth, Dan Adams suggests that if we focus on a better understanding of customer needs – and how to meet them better than anyone else.

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