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August 11, 2020

Catalog Marketing in a New Retail Reality

Across the spectrum of B2C and B2B, when consumers couldn’t find their preferred product at their preferred retailer, they changed their shopping behavior: many consumers have tried a different brand or shopped at a different retailer in the past few months by necessity. Here’s the scary part for a lot of retailers – they may never switch back. Mailing less catalogs puts brands at risk – but continuing to mail catalogs without knowing the right products and messaging are getting to the right people is also risky. Here how Land’s End is striking the right balance for their brand.
Featured image for “What Drives Catalog Marketing Success – Free eBook”
March 25, 2020

What Drives Catalog Marketing Success – Free eBook

What drives catalog marketing success in the 2020s? Download this free 15-page eBook commissioned by Ricoh in cooperation with The American Catalog Mailers Association to find out what catalog brands and their suppliers need to succeed in this challenging market.

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