Category Archive

Action Mailers, a major, family-owned, direct mail provider located near Philadelphia has completed the latest upgrade in their multi-phase transition from toner to inkjet. Marc Hoy shares lessons learned and the key benefits they have found from their investment.

In Europe, inkjet printing of books continues to have great success. And the good news? There is still room to grow in the book printing market. Ralf Schlozer shares information on top producers in Europe and key trends for 2020 and beyond.

Inkjet has entered our homes in many ways. From flooring and wallpaper to tile and upholstery, inkjet print technology has touched just about every point in our personal lives. There seems to be no limit to the ability to personalize the interior of our homes and make them one of a kind. But, why limit the personal touch to the interior?

Don’t let misconceptions deter you from evaluating 3D printing within your 2D printing business, but don’t go into it blindly. Ask yourself these questions as you consider expanding your inkjet business.

Do your customers know everything you can do for them? Education drives ideas and new applications. In-plants that are growing take the time to educate their customers about all their capabilities by hosting events and taking on marketing to educate and demonstrate the benefits of print to solve business and communication needs.

At Inkjet Insight, we are all inkjet. So, when we come across different inkjet applications, we want to experience it and dissect the product ourselves. Most often we are visiting

What comes to mind when you think of inkjet printing? Do you think of substrates (papers, textiles, electronics)? Do you think of two dimensional applications (direct mail, books, ceramics)? Or do you think in three dimensions (displays, jet engines, medical implants)? Why not 3D?

Designers drive decision making on print versus e-budgets, print processes, paper choices. For direct mail they impact response rates, production efficiency and overall industry health. Let’s get designers excited about direct mail and amplify those inkjet pages in 2020 and beyond.

In 2020, Inkjet Insight will be expanding coverage of inkjet’s role in growth markets like packaging and industrial while we continue to keep you informed about application segments where inkjet is fully entrenched. This week we got some great Direct-to-Object stories from Richard Romano.

The METIS 3D Scanner creates opportunities for designers and printers think outside the box and expand creative applications for all print markets. Being able to reproduce 3D texture reproductions with existing UV printing equipment or providing scanning services for CGI/PBR (computer-generated imagery/physical based rendering) applications allows designers to not only visualize but customize and develop 3D patterns.

In-plant operations evaluating papers need to take a broader perspective of what cost means in an inkjet environment. There is a potential domino effect on cost when low grade papers are used in high-end devices that corporate procurement teams need to understand.

Our latest research surveys production inkjet users on  requirements for print quality measurement when qualifying papers for use on inkjet presses and their satisfaction with OEM services related to meeting those requirements. Executive summary available to all. Premium members can download 18 page report.

Inkjet is everywhere. Inkjet technology is moving fast; leveraging new fluids and creative chemistries to print on new and challenging substrates. More substrate compatibility has opened exciting markets within manufacturing

Kyocera is targeting the professional print market as strategic goal for company growth. The Pro 15000c is set to be the first of a range of devices, with future devices planned to move up the range towards higher-volume uses. Prospects can see the Pro 15000C in the Kyocera showroom in the Netherlands for now. The first public outing will be at drupa 2020, where Kyocera will present some upgrades to the device as well.

Our most recent white paper, sponsored by RICOH, examines the many factors that combine to create a quality inkjet solution for a particular market need. The production workflow and quality sensitivity varies significantly from one application segment to another. While some companies may be replacing one technology platform with another, others are challenged to maintain compatibility between inkjet and toner or offset platforms.

Ralf Schlozer provides an overview of the direct mail market in Europe and the impact of regionalization, postal regulations and GDPR on inkjet adoption. He also defines trends affecting the market for 2020.

One of the fastest-growing applications in wide-format and industrial printing is textures, and while a lot has been written about how these kinds of materials are printed, typically using UV flatbed wide-format printers, not much has been said about the front end of the required process when developing inkjet imaged home décor such as flooring and window covering.

Plumb Marketing charts a course for continued growth through investment in multiple types of inkjet technology and diversification of their services and applications.

Offering new ideas to your organization while leveraging the USPS promotions may set the stage for positive change in 2020. Using inkjet platforms to enable print mail operations to enhance the usefulness of mail and take advantage of the various USPS promotions, while delivering value to consumers and postage savings to their organizations. A win, win, win.

Release from Kodak on growth in the personal care market, a $188B industry, expected to grow to over $230B by 2022. Inkjet Printing Solutions now offer the same advantages as flexographic printing in terms of speed, quality and cost with both digital hybrid printing in this market.