Articles By Lois Ritarossi

Lois Ritarossi, CMC®, is the President of High Rock Strategies, a consulting firm focused on sales and marketing strategies, and business growth for firms in the print, mail and communication sectors. Lois brings her clients a cross functional skill set and strategic thinking with disciplines in business strategy, sales process, sales training, marketing, software implementation, inkjet transformation and workflow optimization. You can reach Lois at HighRockStrategies.com

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Featured image for “Inkjet Justification – Cost & Benefits of Manufacturing”
July 16, 2019

Inkjet Justification – Cost & Benefits of Manufacturing

With the evolution and variety of inkjet options now available, smaller volume print operations like small and medium size in-plants are now considering inkjet adoption. The justification and cost analysis for inkjet is not as straight forward as the cost of acquiring previous new printers. In evaluating the cost of inkjet adoption there are many considerations beyond the cost of acquiring the printer. While there are varying opinions and models for comparing total cost of ownership (TCO), a detailed cost analysis should compare total cost of finished pieces leaving the facility and the opportunity for impacting the results of printed communications.
Featured image for “In-Plants – A Rose by Any Other Name”
June 18, 2019

In-Plants – A Rose by Any Other Name

Too often, the term “in-plant” has become homogenized. It is used as a generic term for any organization-owned print operation. When we take a closer look, we see that in-plants have varied names, especially when broken out by vertical market. These differences are important for OEMs to understand, and buyers to communicate when evaluating production inkjet.

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Device Finder consolidates inkjet device specifications from OEMs around the world into a single, searchable database.
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