Knowledge Base

An updated to our series of tools is a fully customizable Process Color Guide for our premium members. Designed as a fan book, the guide can be printed on each of your approved inkjet papers and supplied to customers as appropriate for their design project.

Many buyers in 2019 are looking to complement or replace their offset production capabilities. High speed inkjet is gaining acceptance in a market with high print quality and color expectations. We are talking about high end, high value printing such as marketing collateral, magazines and catalogs. Read on for a round up of factors in evaluating presses for this market and top OEMs making the cut.

Pat McGrew and Elizabeth Gooding discuss the component parts of a Do-It-Yourself inkjet solution and the pros and cons of DIY.

What is and is not included in the maintenance contract sound like basic questions – but listening for the RIGHT answers to these important questions is more nuanced than you might think. This is the second in a series on inkjet maintenance agreements.

Mary Schilling will be in Belgium next week presenting to a mixed audience of creative and production professionals hosted by Group JOOS Unlimited Digital Solutions.  Group JOOS are experts in converting big data into hyper-individualized cross marketing communication through digital, print and augmented reality. We are excited to announce this year’s program will be held at the Roosekes Breem Venue on June 4, 2019, focusing on “Better Match-Better Return through Cross Marketing and Inkjet Printing through Inkjet Insight’s Great 8 Program

The USPS wants to keep mail relevant within the marketing mix. This year they are offering new and emerging technologies incentive programs for direct mail. Direct mail campaigns incorporating Augmented Reality sent before August 31, 2019 are eligible for a 2% postage savings.

Dave Phillips, Site Director for Paragon Customer Communications has a lot to say about the global printing market and where inkjet fits. In part 1 of this series, Dave provides an overview of the Paragon global footprint spanning 45 countries and the distinct approaches of their 2 UK sites.

This is the second in a series of videos with Jacki Hudmon, Senior Vice President of Sales and Marketing with Komori America. In this interview, Jacki discusses the factors influencing inkjet quality at Komori and how that relates to offset production quality.

Pretty much everyone is familiar with the Pantone swatch / tint book which shows the CMYK, RGB and HTML values used to reproduce each swatch color, or tint, as accurately as possible in standard print and onscreen applications. The problem is that production inkjet is not really a “standard” print application.

Whether you already own inkjet presses or you are in the market looking for your first, one of the big questions in the due diligence process revolves around maintenance programs. Pat McGrew provides top questions to ask and explains why they matter.

Coated papers being more expensive, we expect higher quality from the printed piece. Gloss coated, which holds the ink high on the surface, will show any defect from inconsistent pre-coating, print head jetting and even inconsistent paper coating. Note that, even though we may not see a difference in surface coating, offset coated papers can come with inconsistencies that originate at the paper mill. If coating is not evenly applied across the entire paper machine, the roll or ream you receive will print and dry differently than the one before.

Alex Joos CEO of Group Joos in Belgium shares his company’s inkjet journey. Group Joos provides traditional commercial printing services, transactional and administrative communications, omnichannel solutions and security printing.

Pete Gjerness, long-time in-plant print executive, tackles the main questions that drive requirements for evaluating an inkjet press.

There’s more at stake than pretty print – files that are inefficient, or just plain bad cost a lot of people time and money. Designing for inkjet comes with great responsibility – are you ready? Or should we find you a radioactive spider?

There’s more to using data in an inkjet environment than personalization, versioning, security and augmented reality– although those are all great uses. Data can be used to drive quality, efficiency, revenue and profit. Elizabeth Gooding talks (fast) about some of the best ways to put data to work.

The current challenges with online advertising underscore the need for print including direct mail, on-statement marketing and point-of-purchase advertising to drive marketing return on investment. Inkjet is a key player in this mix.

To successfully integrate inkjet into your print workflow, focus on 8 key elements to create a clearer path to success. Whether you are in high speed, industrial or packaging, the Great Eight will empower a process, reduce production preparation and down time and pave the way to on-board projects with more profitability.

Elizabeth Gooding talks to Rick Herlevic, Director of Plant Operations at Century Marketing Solutions about the introduction of an HP PageWide Web PressT230 inkjet solution into their direct mail/commercial printing operation. CMS is the in-plant arm of CenturyLink, and also has a sales force and an array of outside clients.

Commercial printers fall into two groups: those who haven’t adopted inkjet and inkjet technology users. For those who haven’t looked at inkjet technology, the reasons are manifold. It may be that none of the work they do has required variable content, which is a common reason to look at inkjet.

Mary Schilling talks about production automation using dynamic production control systems. These new automation capabilities open up new opportunities for production efficiency. Utilizing these new dynamic production capabilities requires understanding