Articles By Kelly Lawrence

Kelly Lawrence is a recognized business growth expert and the Founder and CEO of Lawrence Innovation, LLC, a business growth advisory. Kelly’s clients learn the process, insights, strategy and tactics to deliver new business results through innovation. Kelly helps clients win in new markets, develop and launch new technologies, products and services and establish new business models that generate sustainable profitability. Kelly has served the print industry for over 20 years – first as print specifier with Fortune Brands' Moen, and later as a print innovator with Berkshire Hathaway's Lubrizol. Lawrence now serves the print industry as a contributor to Inkjet Insight and an Associate Consultant with Smithers. Connect with Kelly on LinkedIn

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Featured image for “What Makes an Inkjet Ink Sustainable?”
January 19, 2022

What Makes an Inkjet Ink Sustainable?

Sustainability is getting more focus, but the print industry has yet to agree on a definition. So what makes an inkjet ink sustainable? This article looks at the different parameters to be considered. Perhaps sustainability goes beyond the ink itself…
Featured image for “Sustainability and Textile Printing: Driving to a More Sustainable Business Model”
November 11, 2021

Sustainability and Textile Printing: Driving to a More Sustainable Business Model

Increased scrutiny on sustainability throughout the textile supply chain has the potential to increase demand for digital textile printing. Read on for our analysis of the situation.
Featured image for “EFI Reggiani Rounds Out Their Digital Textile Printing Portfolio with HYPER”
September 21, 2021

EFI Reggiani Rounds Out Their Digital Textile Printing Portfolio with HYPER

Trends in the digital textile market driving options for single pass and scanning presses from EFI Reggiani.
Featured image for “Sustainability and Production Print: The Players Adapting Materials and End-Use Products”
May 25, 2021

Sustainability and Production Print: The Players Adapting Materials and End-Use Products

Explore a sampling of brand sustainability goals and examples of packages that support brand sustainability goals from multiple industries including personal care, home furnishings and quick service restaurants.
Featured image for “Sustainability: Where is the Pressure?”
April 13, 2021

Sustainability: Where is the Pressure?

This is the first article in our series to explore sustainability and its impact on inkjet printing and innovation. The pressure is mounting for companies to offer sustainable products and

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