Articles By Kelly Lawrence

Kelly Lawrence is a recognized business growth expert and the Founder and CEO of Lawrence Innovation, LLC, a business growth advisory. Kelly’s clients learn the process, insights, strategy and tactics to deliver new business results through innovation. Kelly helps clients win in new markets, develop and launch new technologies, products and services and establish new business models that generate sustainable profitability. Kelly has served the print industry for over 20 years – first as print specifier with Fortune Brands' Moen, and later as a print innovator with Berkshire Hathaway's Lubrizol. Lawrence now serves the print industry as a contributor to Inkjet Insight and an Associate Consultant with Smithers. Connect with Kelly on LinkedIn

Please offer your feedback on Kelly's posts and inquire about availability for speaking or consulting using our contact form and we will put you in touch.

Featured image for “Unintended Consequences: AI and the Impact on Sustainability”
September 9, 2024

Unintended Consequences: AI and the Impact on Sustainability

The Double-Edged Sword of AI In today’s fast-paced business environment, the integration of artificial intelligence (AI) has emerged as a powerful tool for driving growth and innovation. AI’s ability to
Featured image for “Unintended Consequences of Regulation”
June 12, 2024

Unintended Consequences of Regulation

A look at the complexities of regulating the printing ink industry. Dialogue between regulators and industry is vital to mitigate adverse effects and support market stability.
Featured image for “Inkjet, Partnerships, and Joint Development Agreements”
May 16, 2024

Inkjet, Partnerships, and Joint Development Agreements


With Drupa on the horizon and the impending unveiling of new inkjet innovations, this article digs in to how solutions can be created through partnerships. We’ll look at when partnering makes sense, consideration before entering into a Joint Development Agreement and some examples of recent Inkjet industry partnerships.
Featured image for “The Future of AI In Packaging”
April 16, 2024

The Future of AI In Packaging

Artificial Intelligence will impact the packaging business from design all the way to the supply chain and recycling. Get tips on planning for your packaging future.
Featured image for “The Inevitability of Technology Shifts and How to Communicate with Credibility”
April 3, 2024

The Inevitability of Technology Shifts and How to Communicate with Credibility

Technology is always changing and the best solution or component last year may not be a fit this year. OEMs and integrators must communicate technology shifts with credibility when they inevitably arise.
Featured image for “To Allow or Not Allow: 3rd Party Inks. An OEM Perspective.”
February 28, 2024

To Allow or Not Allow: 3rd Party Inks. An OEM Perspective.

Buyers want lower ink costs but what must an OEM must consider before letting 3rd party inks on their press?
Featured image for “3 Critical Components of Inkjet Innovation”
November 30, 2023

3 Critical Components of Inkjet Innovation

This article highlights 3 components that must be considered for any company wanting to realize revenue from innovation in the inkjet space. The learnings apply regardless of value chain position, end market or application area.
Featured image for “Innovations in Ink Expand Inkjet Printing Possibilities”
March 7, 2023

Innovations in Ink Expand Inkjet Printing Possibilities

The ability to print on a wider variety of substrates is a significant unmet need for inkjet users. This article explains why this is such a difficult challenge for many application segments an how ink technology is making strides in some markets.
Featured image for “New innovations in digitally printed textiles address unmet needs”
January 26, 2023

New innovations in digitally printed textiles address unmet needs

A look at innovations in digital textile printing and why they matter. The analysis explores “what must be true” in order for digital textile printing to increase penetration of the printed textile market.
Featured image for “Invest In Our Planet”
April 21, 2022

Invest In Our Planet

For those of us who dare to dream of making our world a better place, Kelly Lawrence turned to a few sustainability experts to help us identify next steps.
Featured image for “Primers Provide the Foundation for Inkjet Success”
April 19, 2022

Primers Provide the Foundation for Inkjet Success

As inkjet continues to grow, how can OEMs accelerate the learning curve for their customers, ensure quality prints, boost ROI, and accelerate adoption of inkjet in new applications?
Featured image for “Moving Inkjet Forward with Michelman”
March 22, 2022

Moving Inkjet Forward with Michelman

The quality of any printed product must consider the quality of the chosen media. Substrate quality is affected by the primers and overprint varnishes (OPVs). What should you know?
Featured image for “Creating Solutions from Inkjet and Consumables Technology”
March 21, 2022

Creating Solutions from Inkjet and Consumables Technology

Technology developments are science-facing. They turn money into knowledge. Product development is market facing and turns knowledge back into money.
Featured image for “2022 Outlook for Digitally Printed Labels”
March 9, 2022

2022 Outlook for Digitally Printed Labels

Digitally printed labels continues to be a growing market for inkjet. To dig into the potential for inkjet in the label market, we interviewed industry experts Catherine Heckman, President of the Tag and Label Manufacturers Association (TLMI); Paul Lender, of Avery Dennison and Gianluigi Rankin from Michelman.
Featured image for “Kodak Introduces KODACOLOR Ink for Film-to-Fabric Printing”
February 16, 2022

Kodak Introduces KODACOLOR Ink for Film-to-Fabric Printing

Film-to-Fabric, also known as Direct-to-Film or DTF, is an emerging technology that is seeing rapid adoption, particularly among custom t-shirt decorators. Read on to learn about KODACOLOR, new ink system for Film-to-Fabric (DTF) printing projects from Eastman Kodak and how garment decorators can take advantage of this system to grow their businesses.
Featured image for “Download: Improving Operations and Profitability with Thermal Inkjet Technology”
January 26, 2022

Download: Improving Operations and Profitability with Thermal Inkjet Technology

Learn how printing companies in packaging, coding & marking, direct mail and more are expanding the substrates they can print on and commanding premium pricing using thermal inkjet technology. Free download.
Featured image for “What Makes an Inkjet Ink Sustainable?”
January 19, 2022

What Makes an Inkjet Ink Sustainable?

Sustainability is getting more focus, but the print industry has yet to agree on a definition. So what makes an inkjet ink sustainable? This article looks at the different parameters to be considered. Perhaps sustainability goes beyond the ink itself…
Featured image for “Sustainability and Textile Printing: Driving to a More Sustainable Business Model”
November 11, 2021

Sustainability and Textile Printing: Driving to a More Sustainable Business Model

Increased scrutiny on sustainability throughout the textile supply chain has the potential to increase demand for digital textile printing. Read on for our analysis of the situation.
Featured image for “EFI Reggiani Rounds Out Their Digital Textile Printing Portfolio with HYPER”
September 21, 2021

EFI Reggiani Rounds Out Their Digital Textile Printing Portfolio with HYPER

Trends in the digital textile market driving options for single pass and scanning presses from EFI Reggiani.
Featured image for “Sustainability and Production Print: The Players Adapting Materials and End-Use Products”
May 25, 2021

Sustainability and Production Print: The Players Adapting Materials and End-Use Products

Explore a sampling of brand sustainability goals and examples of packages that support brand sustainability goals from multiple industries including personal care, home furnishings and quick service restaurants.

Filter Knowledge Base Posts

Filters

Inkjet Tools

Device Finder

Device Finder consolidates inkjet device specifications from OEMs around the world into a single, searchable database.
Launch Device Finder

Paper Finder

Paper Finder consolidates inkjet paper specifications from mills around the world into a single, searchable database.
Launch Paper Finder

Workflow & Software Finder

Search by category to find the tools & software that drive inkjet productivity.
Launch Workflow & Software Finder

Finishing Finder

Search by category to find the finishing systems that drives inkjet productivity.
Launch Finishing Finder