print market segments

A Market Map Puts Everything in Perspective

By Andy Gordon / Published:

Inkjet Insight maps out I.T. Strategies North American print volume data to explore opportunities for production inkjet technologies. The map looks packaging, publishing, and document application categories. Production inkjet has been successful with applications that have light ink coverage printed on uncoated stocks … namely, transactional, direct mail, and some book applications. Many of these applications were converted from high-speed roll-fed toner devices and inkjet provided economic and process benefits and by adding color. Inkjet also provided the ability to add value to printed pages. It’s useful to look at the entire market to help put this . . .

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About the Author

Andy Gordon