template of Black-Cat-Craft from fireflies and mudpies

Celebrating Halloween with Paper?

By Elizabeth Gooding / Published:

I know, ghosts, goblins and witches are usually the first things you think about for Halloween. In the US, Halloween is all about trick-or-treating and candy, but with COVID surging in many regions knocking on doors is not an option. So we need to find a new brand of Halloween fun for the kiddies. Karin King of International paper has some great suggestions using paper: “we know how important paper is, and this Halloween is a great time to use that paper to help kids safely enjoy the holiday by making creative paper crafts and decorations.” You can find Karin’s post here: 10 Fun Ways to Celebrate Halloween with Paper

How many printing companies out there took the opportunity to use the Halloween holiday to send something fun to their customers? Post a blog to help people trying to work and teach their kids from home? Take a page from Accent Opaque – this was a great, low lift way to engage with their customer base and offer a smile. Plus paper is higher in fiber and lower in calories than candy.

My favorite from Karin’s post is the “Paper Bobble Spooky Black Cat.” If it wasn’t snowing right now in Boston (seriously, 5 inches so far) I would be out looking for some construction paper. Happy Halloween everyone. Stay safe and have some fun.

Black-Cat-Crafts

Image credit: Fireflies and Mud Pies

About the Author

Elizabeth Gooding

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Elizabeth is the Editor and Co-founder of Inkjet Insight. She has a rare ability to see print related issues from many perspectives. She has managed creative teams on complex design projects, selected outsourcers for major brands and helped print organizations to retool operations, focus their market positioning and educate sales teams to accelerate growth. She works with a team of top analysts to translate experiences into tools, data and content to help print organizations evaluate the potential of inkjet, optimize their operations and grow pages profitably. She is a founding member of the Inkjet Summit advisory board, the co-author of an award-winning book on designing for inkjet and a curious consultant constantly seeking innovative ways to drive new pages onto inkjet presses.

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