What Print Means Today – Video

By Elizabeth Gooding / Published:

I’ve had the opportunity to interview Francis McMahon of Canon Solutions America several times over the past few years. Usually we are talking about technical progress and the market for inkjet. This time we had a long conversation about print in our everyday lives and the overall economy. The many changes we all saw in 2020 and 2021 really highlighted the staying power of certain parts of print and how companies adapted to keep the industry moving. He also made some bold predictions on the potential backlash of recent paperless initiatives. I really enjoyed the conversation and I hope you do too.

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About the Author

Elizabeth Gooding


Elizabeth is the Editor and Co-founder of Inkjet Insight. She has a rare ability to see print related issues from many perspectives. She has managed creative teams on complex design projects, selected outsourcers for major brands and helped print organizations to retool operations, focus their market positioning and educate sales teams to accelerate growth. She works with a team of top analysts to translate experiences into tools, data and content to help print organizations evaluate the potential of inkjet, optimize their operations and grow pages profitably. She is a founding member of the Inkjet Summit advisory board, the co-author of an award-winning book on designing for inkjet and a curious consultant constantly seeking innovative ways to drive new pages onto inkjet presses.

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