Mixing drINKs with Marco Boer and Amy Machado – Video

By Elizabeth Gooding / Published:

I got to hang out with inkjet analysts Marco Boer of I.T. Strategies and Amy Machado of IDC. Guess what? Analysts don’t agree on everything, but we can have a very civilized discussion with a drink in our hand (even when it’s tea.) We hit on how research is happening, where volumes are coming back (and not) and some thoughts about the potential for offset/inkjet integration projects. Cheers.

Sorry I didn’t bring a cocktail recipe this time. Check out our first episode with Mary Schilling and Mark Bale and get a recipe there.

About the Author

Elizabeth Gooding


Elizabeth is the Editor and Co-founder of Inkjet Insight. She has a rare ability to see print related issues from many perspectives. She has managed creative teams on complex design projects, selected outsourcers for major brands and helped print organizations to retool operations, focus their market positioning and educate sales teams to accelerate growth. She works with a team of top analysts to translate experiences into tools, data and content to help print organizations evaluate the potential of inkjet, optimize their operations and grow pages profitably. She is a founding member of the Inkjet Summit advisory board, the co-author of an award-winning book on designing for inkjet and a curious consultant constantly seeking innovative ways to drive new pages onto inkjet presses.

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