Mixing drINKs – Video

By Elizabeth Gooding / Published:

Inkjet Insight is introducing a new feature called “Mixing drINKs” that gives me an excuse to drink with my friends, talk inkjet and share a behind-the-scenes view of the analysts that develop our great content. Joining me to kick off the series are Inkjet Insight co-founder Mary Schilling and Mark Bale, Director of DoDxAct which I finally learned to pronounce correctly during the episode. (DoDxACT I mean, I could already pronounce Mark and Bale without too much challenge.)


I also learned that future episodes should involve a less alcoholic cocktail if I’m  the one doing the interviewing. But if you care to throw caution to the wind, here is my recipe for a Cider Sidecar:
  • 1 1/2 ounces cognac
  • 1/2 ounce orange liqueur (Triple Sec preferred)
  • 1/2 ounce lemon juice, freshly squeezed
  • 1 ounce apple cider (or as Mark suggests – hard cider)
  • Garnish: orange twist
  • Garnish: sugar rim (optional)
If our readers like the feature, we may make this live and invite you to join us. Interested? Let us know.
Did you try the sidecar? Send a picture to me, Elizabeth at InkjetInsight.com
About the Author

Elizabeth Gooding


Elizabeth is the Editor and Co-founder of Inkjet Insight. She has a rare ability to see print related issues from many perspectives. She has managed creative teams on complex design projects, selected outsourcers for major brands and helped print organizations to retool operations, focus their market positioning and educate sales teams to accelerate growth. She works with a team of top analysts to translate experiences into tools, data and content to help print organizations evaluate the potential of inkjet, optimize their operations and grow pages profitably. She is a founding member of the Inkjet Summit advisory board, the co-author of an award-winning book on designing for inkjet and a curious consultant constantly seeking innovative ways to drive new pages onto inkjet presses.

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