Sales of books have shifted significantly in 2020 as book stores in most states are shuttered due to the COVID-19 pandemic. It has been a mixed story; most independent books stores are not equipped to handle online sales so stay-at-home orders have decimated their sales, while online book sellers have experienced a dramatic spike in both print orders and e-book sales.
This ebook provides a snapshot of the book manufacturing industry, prior to the pandemic, including production volumes, market segmentation and production workflows. Interviews with book manufacturers Baker & Taylor, Mc Naughton & Gunn, and Our Sunday Visitor provide insight on successful implementation of digital strategies.
Book Publishing - Driven by Digital to New Heights
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