How to Segment Customers to Drive Innovation

By Elizabeth Gooding / Published:

In the last chapter, Dan talked about the advantages B2B companies have in understanding customer needs. This quick video looks at how to leverage that understanding into useful market segments for furthering your innovation goals.

 

Start from the beginning of the B2B Growth & Innovation Series to learn why Superior B2B Growth is Challenging.

About the Author

Elizabeth Gooding

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Elizabeth is the Editor and Co-founder of Inkjet Insight. She has a rare ability to see print related issues from many perspectives. She has managed creative teams on complex design projects, selected outsourcers for major brands and helped print organizations to retool operations, focus their market positioning and educate sales teams to accelerate growth. She works with a team of top analysts to translate experiences into tools, data and content to help print organizations evaluate the potential of inkjet, optimize their operations and grow pages profitably. She is a founding member of the Inkjet Summit advisory board, the co-author of an award-winning book on designing for inkjet and a curious consultant constantly seeking innovative ways to drive new pages onto inkjet presses.

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