inkjet integration

What Does Inkjet Integration Mean? Let’s Find Out.

By Elizabeth Gooding / Published:

There’s a big inkjet market out there that involves everyone from Inkjet OEMs and component manufacturers to product brands in food, fashion and decor with a whole lot of printing companies in between. This market isn’t about buying (or building) the same press as the guy down the street. It’s about doing something new with equipment you have, putting multiple processes together, or building something new with inkjet to meet a specific business need – and that need may not even be related to the print industry. If it seems like this covers a lot of ground – it does. The short hand for this market is “Inkjet Integration” but it is very loosely defined and there is a lot of overlap between the buyers of services and the companies that are part of the supply chain.

You will find inkjet integrators working in print-on-paper markets, labels and packaging, industrial, textiles, 3D printing and many other areas. The results of their work may be called hybrid, bespoke, custom, retrofit or nothing at all because the only ones who know about the solution are the customers they were designed for. At Inkjet Insight, we believe that there are tremendous opportunities for growth in this market. We would like to foster this growth by making it easier for companies investigating custom solutions to find solution providers and for the various players in the solution ecosystem to find each other. In order to make that happen, we are conducting a series of surveys designed for buyers and sellers of these services. The published research will be available for free on our site.

Research on Buyers of Custom Inkjet and Inkjet Integration Services

Our first survey is for buyers of services and will take 10-15 minutes to complete. If you are a past or potential buyer of inkjet integration services, please take our survey. Those who complete the survey will be entered in a drawing to win one of 10 $50 Amazon gift cards (we wish we could give a present to all of you.) Even if you don’t get one of the gift cards, you will be rewarded with valuable research findings and our appreciation.

If you don’t fit the target audience for this survey, don’t fret. You can still help us by sharing this post or forwarding the link  to people you know who are buyers of inkjet products and integration services such as commercial printing companies and brands/companies integrating inkjet printing into their product manufacturing or packaging process. OEMs who use integration partners are also included in this audience.

Integrators should not complete this survey unless they also use inkjet for their in-house projects. However, we will soon have a second survey geared to integrators available. If you want to be contacted when the second survey is availableIf  please email [email protected] with the subject line: Survey.

 

 

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About the Author

Elizabeth Gooding

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Elizabeth is the Editor and Co-founder of Inkjet Insight. She has a rare ability to see print related issues from many perspectives. She has managed creative teams on complex design projects, selected outsourcers for major brands and helped print organizations to retool operations, focus their market positioning and educate sales teams to accelerate growth. She works with a team of top analysts to translate experiences into tools, data and content to help print organizations evaluate the potential of inkjet, optimize their operations and grow pages profitably. She is a founding member of the Inkjet Summit advisory board, the co-author of an award-winning book on designing for inkjet and a curious consultant constantly seeking innovative ways to drive new pages onto inkjet presses.

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