Elizabeth Gooding spoke with Melanie De Caprio, Marketing Director of SG360° about how they are using inkjet for multi-channel campaigns both for customers and for themselves. Melanie shared response rates and learning from several campaigns and other background on why inkjet print delivers a lift to digital channels.
![](https://inkjetinsight.com/wp-content/uploads/2021/02/Screen-Shot-2021-02-15-at-4.38.04-PM-864x533.png)