Steve Welkley, Vice President of Production Inkjet Sales at Xerox looks at inkjet as part of his customer’s overall portfolio of production capabilities. It’s not a choice of just one technology but the opportunity to take advantage of a range of capabilities to add value. Xerox, like many other OEMs, still has a strong investment in full-color toner technology. Welkley discusses opportunities to use various technologies separately, and in combination, to drive new business.
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If you enjoy hearing what OEM execs share about their experience in different markets, also check out Welkely’s perspective on niche areas of the book market or get HP’s perspective on Inkjet for Color Books.