Eric Wiesner, General Manager of HP PageWide Industrial, provides an overview of HP in the book market, specifically color books. He describes the market for color books as a “key focus area” for HP and says that HDNA heads were fundamentally designed to be able to produce color books. He notes that roughly 35 percent of their portfolio is currently in publishing.
Inkjet for Color Books – HP’s Perspective
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If you liked this interview with Eric, you might be interested in what David Murphy of HP had to say about the inkjet market for Magazines and Catalogs, or my previous post about segments of the book market for inkjet printing and related KPIs: Inkjet for Book Printing – What Matters?
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Elizabeth