Steve Welkley, Vice President of Production Inkjet Sales with Xerox discusses the approach that the company has taken to help customers utilize and optimize the capacity of their production inkjet devices. In addition to traditional business development support resources, Steve discusses the creativity that they bring to helping customers open up new business by enabling new types of applications.
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If you enjoy hearing what OEM execs share about their experience in different markets, also check out Welkely’s perspective on niche areas of the book market or get HP’s perspective on Inkjet for Color Books.