People tend to take strong positions on brand colors, how to match them and how closely to match them. Not all of those positions are based on facts, and even those who think they are relying on facts may be citing poorly constructed, or out of context research.
Eddy and Elizabeth will open your eyes to common color misconceptions and underutilized options for keeping your color on track.
More about our guest speaker:
Based in Antwerp, Belgium, Eddy Hagen has been tracking and reporting on the print industry for several decades. He’s seen and debunked a range of hypes that don’t deliver and promoted small evolutions that had a big impact. His insights are backed by analysis and research and an unflinching commitment to bring actionable insights to the printing industry. We welcome him to Inkjet Insight.