High energy costs, rising postal tariffs and other inflationary factors are here to stay. In response to increased needs for affordable direct mail inkjet paper with high quality print results, Crown Van Gelder recently launched their extended portfolio of Crown Letsgo High Performance, with 140 and 180 gsm – 7 and 9 pt caliper – for stiff but lighter one piece mailers and direct mail cards. This extended range is commercially available in Europe and North America from January 2023. It will make the difference for many printers and their customers, to enable printed messaging to remain an important part of their marketing strategy.
Inkjet printing is becoming a main stream method for every market segment needing print as a functional part for communication, promotion and visibility. More, but smaller orders, the need for personalization, fast response and acceptable cost are the main drivers. Inkjet treated and inkjet coated substrates will be a vital part of this growth, supporting vibrant print results, lower drying requirements (energy savings), reduced ink consumption and faster speed compared to non-treated or offset coated substrates.