Francis McMahon and Eric Hawkinson of Canon Solutions America look back on Canon’s entry into the production inkjet space and how the company’s approach to addressing customer needs has changed. In a previous interview, McMahon and Hawkinson talked about what investment means at Canon and the cycle of innovation between customer feedback, R&D and product innovation. In this video, they start with the challenge of delivering value when the opportunity is too new for customers to articulate specific requirements and end with a focus on delivering continuous innovation that can be delivered on field-upgradable inkjet platforms.
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