Phoenix Paper is proud to announce the latest addition to their Premier Treated Inkjet Line of quality papers with the release of Premier Inkjet Envelope TM. This new addition to the Phoenix Paper product line including Phoenix Premier Treated TM and Phoenix Premier Book TM solidifies Phoenix Paper’s dedication to inkjet technology and the critical role paper plays in helping today’s commercial printers maximize their inkjet investment and increase offerings to their customers.
The creation of Phoenix Paper’s Premier Inkjet Envelope is in large part based on customer feedback, the launch of new inkjet printing equipment, as well as direct mail industry trends. According to a recent article* in Printing Impressions, “Direct mail printing remains a bullish industry segment, especially for highly personalized, data-driven mail pieces output on production inkjet printing presses.”
The power of personalization results in increased response rates, customer loyalty, and brand recognition. “Today’s commercial printers who are investing in inkjet can now extend customization beyond the inside of the envelope and offer their customers even greater impact in their direct mail pieces,” said Tom Umenhofer, Sales Director, Phoenix Paper.
As more and more manufactures come out with inkjet envelope printing solutions, the need for an envelope media specifically designed for inkjet is becoming more and more prevalent. “We’re excited to see that Phoenix Paper is coming out with media that supports the latest envelope inkjet printing technology. This paper gives our customers an opportunity to capitalize on the growing trend toward customization and high-quality envelope printing”, said a prominent executive at a national envelope converting company.
“At Phoenix Paper we’re flexible enough to keep up with the latest technology and market trends. The release of an envelope media targeting inkjet solutions provided by manufacturers is a direct response to market demand. It’s also a winning hat trick. Win for the manufacturers, win for Phoenix Paper, but most of all a win for the customer,” said Tom Umenhofer, Sales Director.
*Printing Industry Trends Reflected in 2023 Printing Impressions 300 Ranking of Largest Printers” by Mark Michelson
To request trial rolls of any of the Phoenix Premier Inkjet Line and for further inquiries, customers may contact a customer service representative at customerservice@phoenixpaper.com