This whitepaper, “Where Transaction Printers Can Find Growth,” provides actionable guidance on evaluating three paths to profit for transaction printing companies seeking to de-risk their businesses as the volume of printed bills and statements continues its slow decline.
A significant number of pages have already been taken out of the transaction printing segment simply through the transition of production from toner to inkjet printing technology. As part of that transition, preprinted forms were replaced with white paper. While the toner transition is nearly complete, additional page volumes continue to migrate from print to electronic channels. However, simply offering electronic delivery is not the most lucrative path to profit as many corporate mailers have the capacity to bring e-delivery solutions in house, and little incentive not to if printing is not outsourced (or even produced.)
Authored by Elizabeth Gooding and sponsored by Canon Solutions America, “Where Transaction Printers Can Find Growth,” does not envision a customer communications segment without print in the near term, but the types of applications and services offered by many transaction printing companies has already begun to shift. As companies evolve in different ways based on their core competencies, the author envisions a far less homogeneous transaction printing segment than we see today.
The three main paths being pursued for diversification are:
- Embracing e-services and a profitable transition to less paper
- Making Information Technology (IT) a profit center
- Expanding the range of print services offered beyond customer communications
Download: Where Transaction Printers Can Find Growth
"Where Transaction Printers Can Find Growth," provides actionable guidance on evaluating three paths to profit for transaction printing companies seeking to de-risk their businesses as the volume of printed bills and statements continues its slow decline.