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The 25% of transaction printers who have adopted inkjet control well over half of production volumes. Marco Boer or I.T. Strategies and Elizabeth Gooding of Inkjet Insight discuss what this means for the remaining 75% of transaction printers who have not invested in inkjet.

Inkjet Insight maps out I.T. Strategies North American print volume data to explore opportunities for production inkjet technologies. The map looks packaging, publishing, and document application categories. Production inkjet has been successful with applications that have light ink coverage printed on uncoated stocks … namely, transactional, direct mail, and some book applications. Many of these applications were converted from high-speed roll-fed toner devices and inkjet provided economic and process benefits and by adding color. Inkjet also provided the ability to add value to printed pages. It’s useful to look at the entire market to help put this area of success in perspective and to think about the requirements for expanding adoption.

The Inkjet Insight team has dedicated a lot of its recent editorial activity towards understanding the impact of mill closures and paper supply issues on the production inkjet market. In addition to interviewing print service providers, equipment manufacturers, mills, and paper merchants, we also sent out a survey to our audience in order to validate what we were learning.