Featured image for “More Considerations for Your Ink Economics Journey – Part 2”
March 12, 2024

More Considerations for Your Ink Economics Journey – Part 2

The value proposition of “magic inks” as applied to your current ink usage profile may vary. When is it better to use multiple fluids as needed?
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March 5, 2024

Considerations for Your Ink Economics Journey – Part 1

Learn the role of this essential element in your inkjet cost equations.
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July 26, 2023

It’s Fun to Play with the T-C-O-P!

Printers! There’s a thing you should know! I said, Printers! To keep track of your dough! You can make more, and I’m sure you will do
 what you need to increase revenue! (sung to YMCA!)
Featured image for “Multi-faceted decision criteria drives inkjet and offset investments”
February 15, 2023

Multi-faceted decision criteria drives inkjet and offset investments

Book and magazine printer, Maracle evaluates new digital, inkjet and offset to support growth. Workflow automation drives significant reductions in labor, time to market and paper waste complicating the TCO analysis between offset and inkjet decisions.

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January 10, 2023

First, know what is profitable

To sell profitably and reduce risk you need to know what is actually profitable. It’s not always easy. Here are some ideas for doing better.
Featured image for “Free Whitepaper – Improving TCO and Customer Satisfaction with Inkjet”
May 17, 2022

Free Whitepaper – Improving TCO and Customer Satisfaction with Inkjet

This 12 page white paper covers the many ways that priming and coatings for inkjet reduce the total cost of ownership and improve product satisfaction for press buyers and their customers.
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August 19, 2019

Don’t Be Surprised by Web and Sheet-Fed Ink Cost

Web-fed inkjet devices with UV or hybrid solvent/aqueous pigment inks are delivering amazing quality on an ever-expanding range of media. Factoring the cost of ink into your buying decision may make you think twice about going web or sheet fed.
Featured image for “Inkjet Justification – Cost & Benefits of Manufacturing”
July 16, 2019

Inkjet Justification – Cost & Benefits of Manufacturing

With the evolution and variety of inkjet options now available, smaller volume print operations like small and medium size in-plants are now considering inkjet adoption. The justification and cost analysis for inkjet is not as straight forward as the cost of acquiring previous new printers. In evaluating the cost of inkjet adoption there are many considerations beyond the cost of acquiring the printer. While there are varying opinions and models for comparing total cost of ownership (TCO), a detailed cost analysis should compare total cost of finished pieces leaving the facility and the opportunity for impacting the results of printed communications.
February 23, 2019

Not-So-Simple Discussion of Inkjet Economics – Part 3

Part Three in the Inkjet Economics series by Elizabeth Gooding. This time discussing how simple assumptions about timing can have a big impact on evaluation and profitability.
January 6, 2019

The Price of Ink and the Cost of Ink are Different

The price of ink and the cost of ink are different. For some applications, paying for a high-end inkjet ink can reduce drying costs, allow production on lower cost papers and streamline workflows by allowing more work to be produced on the same device. Price per liter and true cost are not the same.
November 13, 2018

Inkjet Economics – Operating Costs – Part 2 of 3

When looking at a big ticket item like a production inkjet device, the one with the lowest price may seem like the best choice. The cost of the machine is the big number (the race car) that will play the smallest role in total cost of ownership. It’s the operating costs that can make or break your return on investment.
Featured image for “Not-So-Simple Discussion of Inkjet Economics – Part 1 of 3”
November 9, 2018

Not-So-Simple Discussion of Inkjet Economics – Part 1 of 3

Part 1 of a 3 part series on inkjet economics. Part 1 begins with guidance on creating good assumptions for the basis of your inkjet evaluation.
October 15, 2018

Total Cost of Paper – TCP

Inkjet Tip of the Week: Understand Total Cost of Paper to compare TCO TCP=Cost per carton weight (delivered) + cost of priming or spot treatment + excess ink usage+ excess drying energy. Papers not formulated for inkjet often use more ink and require additional drying energy. Measure TCP to fully understand TCO – every machine/ink/paper combination is different.

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