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Mike Todryk, Color Technical Specialist for IWCO Direct shares three of the biggest client communication gaps impacting Production Service Provider’s ability to reproduce brand colors correctly. Educate your customers, educate yourself and get colors right the first time.

Coated papers being more expensive, we expect higher quality from the printed piece. Gloss coated, which holds the ink high on the surface, will show any defect from inconsistent pre-coating, print head jetting and even inconsistent paper coating. Note that, even though we may not see a difference in surface coating, offset coated papers can come with inconsistencies that originate at the paper mill. If coating is not evenly applied across the entire paper machine, the roll or ream you receive will print and dry differently than the one before.