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High Speed Inkjet Devices Take on Commercial Print Quality

In Article, Catalog & Magazine, Commercial Marketing Collateral, Devices, Direct Marketing, Knowledge Base, Print Quality Analysis by Inkjet InsightLeave a Comment

Many buyers in 2019 are looking to complement or replace their offset production capabilities. High speed inkjet is gaining acceptance in a market with high print quality and color expectations. We are talking about high end, high value printing such as marketing collateral, magazines and catalogs. Read on for a round up of factors in evaluating presses for this market and top OEMs making the cut.

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Combating Coated Paper

In Article, Knowledge Base, Paper and Media, Print Quality Analysis by Mary SchillingLeave a Comment

Coated papers being more expensive, we expect higher quality from the printed piece. Gloss coated, which holds the ink high on the surface, will show any defect from inconsistent pre-coating, print head jetting and even inconsistent paper coating. Note that, even though we may not see a difference in surface coating, offset coated papers can come with inconsistencies that originate at the paper mill. If coating is not evenly applied across the entire paper machine, the roll or ream you receive will print and dry differently than the one before.

Color Vision Deficiencies

In Article, Knowledge Base, Print Quality Analysis, Topic by Mary SchillingLeave a Comment

Knowing he color capabilities of your inkjet device is very important, but understanding the color capabilities of your press crew is critical. Visually tweaking or modifying color on press is never an efficient or repeatable way to run production. Making your staff aware of their potential vision deficiencies will help catch color, as well as print quality issues, before they get to your customer. Here are some things you should know.

Inkjet for Marketing Collateral – What Matters?

In Article, Commercial Marketing Collateral, Industry Issues, Knowledge Base, Print Quality Analysis, Topic by Andy GordonLeave a Comment

While the conversion of marketing collateral from offset to digital may not be high, the value for digitally printed collateral is often much higher than other applications, typically driven by shorter run lengths, versioning and personalization. This has created excellent revenue opportunities for commercial printers who specialize in this area.

Let Data Drive your Print Quality Comparisons

In Knowledge Base, Print Quality Analysis by Mary Schilling2 Comments

Mary Schilling discusses objective inkjet print quality comparisons and the benefits of a data-driven approach. Objective print quality analysis provides clear comparative data and removes all personal bias and visual subjective deficiencies when reviewing prints off competing inkjet devices. Inkjet beauty is more than skin deep!

Profiling with Primers and Coatings

In Knowledge Base, Print Quality Analysis by Mary SchillingLeave a Comment

In the previous post How to Make an Inkjet Sandwich I talked about the potential different ways that ink can react to a substrate when used in combination with other fluids such as primers or post-coatings. Those interactions make it critical to optimize all the fluids for your entire process, prior to linearization and profiling, to avoid print defects such as color to color bleed and coalescence.

How to Make an Inkjet Sandwich

In Knowledge Base, Print Quality Analysis by Mary SchillingLeave a Comment

We got a lot of good feedback on Elizabeth’s post on Peanut Butter and Workflow so I thought I would keep the sandwich metaphor going. When using pre-coatings and post-coatings with inkjet, you are creating an inkjet sandwich served on a paper plate. Each layer of the sandwich can make the ink spread and dry unevenly if not managed before profiling, creating a soggy sandwich.